Print media – reports of its death have been greatly exaggerated
The reality of print advertising.
Well, maybe not greatly exaggerated, but there’s a sliver of hope for the faltering industry – at least for the time being.
A new survey of American readers by The Rosen Group, about the state of current and future media, found that nearly 80% of respondents still subscribe to magazines; 83% find that daily newspapers are still relevant. Of those surveyed, though, 40% were uncertain whether newspapers and magazines would exist in 10 years.
The results suggest that although there’s a strong shift to online news consumption and a strong preference for online sources for breaking news, Americans still believe print publications are important to their lives.
The research brief was published by the Center for Media Research – online.
