Media Coordinator
The Media Coordinator assists the media department in a variety of ways, while also managing day-to-day activities for assigned accounts. Media Coordinator will further develop core media responsibilities through training from the media team. These responsibilities include but are not limited to digital analytics reporting, traditional and digital media planning and placement, negotiation, media research, campaign management, and billing management.
Responsibilities
- Assist with monthly digital media reports for assigned clients; continue to build knowledge/experience with Analytics through direct communication with Digital Analyst as well as online training sessions
- Develop reports for assigned account list
- Assist with copy edits/proofing for all reports
- Work closely with media supervisors to further develop media experience
- Assist media planners/buyers:
- Research and analysis; complete detailed POV reviews/recommendations
- Assist in development of KWs and text ads for SEM campaigns, also review and edit existing campaigns
- Input SEM & Display assets for Google (and Bing)
- Input display ads for Google and Bing
- Implement paid social campaigns
- Create UTM codes and traffic digital ad copy
- Order media (create insertion orders and send to vendors)
- Manage budgets
- Assist Media Auditor with mail, media invoicing and invoice discrepancy resolution; work to develop full understanding of STRATA buying program and client billing process
- Manage individual accounts with supervision, includes media placement and trafficking ad materials
- Maintain organized files and reference materials
- Create and take part in a positive work environment. Participate in departmental and agency functions/projects – nurture the agency culture and build strong internal relationships
- Must be collaborative, creative, outgoing and willing to work as part of a team to meet client objectives
- Must be detail oriented, pay close attention, sweat the small stuff
Writing and verbal communication should be at a high level, professional, clear and concise
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Aloysius Butler & Clark is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, veteran status, marital status or disability, in compliance with the Americans with Disabilities Act.
