Digital Media Analyst
AB&C needs a Digital Media Analyst to report and analyze our paid digital media campaigns. This person provides regular reports and insightful analysis for all digital media tactics including paid search, programmatic display, video and paid social. If that sounds like you, then consider joining our digital media team that handles a wide variety of interesting accounts. You need deep, hands-on knowledge of Google Analytics 4 and the ability to analyze and interpret all aspects of paid media campaigns, create polished, actionable dashboards and reports for external publication and the ability to present a narrative to clients.
Attention to detail is paramount: requires advanced experience in Excel, Looker Studio, Google Analytics, Google Tag Manager, Funnel. Knowledge of other dashboards, analytics, research and buying tools such as Meta Business Manager, Google Ads, Microsoft/Bing and DCM is a plus. Exceptional written and oral presentation, strong problem solving, and organization skills are required. You’d be responsible for the monthly reporting process for all client reports; this includes data pull, analysis, and review with media buyers, and proofreading and final delivery presentation to the client.
About AB&C
AB&C is the largest full-service independent marketing and communications agency in the region. Here, you’ll work alongside (well, eventually, we’re currently working remotely) smart, fun-loving and energetic people. As part of a full-service agency, you’ll work in a collaborative team and be able to see how your reporting and analysis directly impacts campaigns and client business. As part of one of the largest media buyers in the region, you’ll also have access to all the latest tools and reporting platforms.
Benefits
We offer a supportive and friendly environment, a competitive salary, generous PTO and a comprehensive benefits package that includes a 401(k) plan with company match.
Diversity at AB&C
We are committed to improving diversity, equity and inclusion. We invite people from all backgrounds and experiences to join us.
