December 21, 2009

Check out what’s dangling from the rear-view mirror while you’re at it.

Dashboards can help drive marketing strategy.

Dashboards can help drive marketing strategy.

Looking for an easy way to gauge your client’s driving forces? Ask what’s on his or her dashboard.

Dashboards are a businessperson’s CliffsNotes®, condensing tomes of information into readily digestible nuggets. Where do overall profits stand? Any new leads from the northeast territory? Is maternity patient volume up? Dashboards provide a snapshot of the key metrics your client needs to succeed.

Which brings us, as usual, to marketing strategy. Knowing what’s on a client’s dashboard enables you to customize a plan that speaks to his or her exact needs and goals. And that’s a plan you can get some serious mileage from.