February 3, 2011

Hospitals Jumping on the Social Media Bandwagon

Hospitals are using Social Media

Some hospitals are early adopters; others are still waiting on the sidelines. Some are high-tech, while others are high-touch. I’m not talking about whether or not a hospital has the latest robot or a brand personality, I’m talking about a social media presence.

At AB&C, our healthcare clients range all across the social media spectrum. Some have jumped in with both feet and have been posting and tweeting for more than a year. Others are just about ready to make the leap, while others still are trying to convince their senior leadership that they need a social media presence.

Research shows that 906 hospitals in the U.S. are active in social media, with Facebook and Twitter being the most popular vehicles. With these numbers growing and marketing budgets shrinking, it’s becoming more and more clear to healthcare marketers that social media is here to stay and can be an effective and cost-efficient part of any marketing plan.

Regardless of where you are on the social media spectrum, here are a couple of my favorite sites:

Children’s Hospital Boston

Regions Hospital

California Pacific Medical Center