Aloysius Butler & Clark, one of the region’s largest full-service marketing communications agencies, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, took home 9 awards from the 2016 Healthcare Advertising Awards. The annual competition is the longest-standing and largest healthcare advertising competition, as well as one of the 10 largest of all advertising awards. From a pool of over 3,700 entries, AB&C was honored with three gold, three silver, one bronze and three merit awards in a variety of mediums.Read full post...

Wilmington, DE—Aloysius Butler & Clark has been named the agency of record for Stamford Health in Stamford, Connecticut. As a leading healthcare provider in southwestern Connecticut, Stamford Health will leverage AB&C’s experience to launch its new brand and the opening of its new hospital through comprehensive advertising and marketing programs.Read full post...

Three of AB&C’s healthcare clients were among the winners.

Wilmington, DE—Aloysius Butler & Clark won five awards at the 47^th annual Jersey Awards, hosted by the New Jersey Advertising Club. Ads for three of AB&C’s New Jersey healthcare clients—Rutgers Cancer Institute of New Jersey, Holy Name Medical Center and Cooper University Health Care—were among the winners.Read full post...

As a staff recruiter, you have to target physicians precisely, and then differentiate yourself from your competition — and do it all on time and on budget. That budget may be tight. You may be a team of one. And the physician shortage sure doesn’t help. But you press on.

Because your bottom line relies on the income physicians bring into your organization.

In AB&C’s 10 + years of helping physician recruiters, we’ve seen the challenges you face. And we’ve helped healthcare organizations find and bring in the physicians they need to keep the bottom line in the black.

But even if you can’t hire an agency just yet, we can still help with your recruitment strategy. Here are four areas you should focus on:Read full post...

Rush has been part of the Chicago landscape longer than any other healthcare institution.

BLOOMSBURG, PA—Aloysius Butler & Clark, a full-service marketing communications agency, has partnered with Rush University Medical Center (Chicago) on its physician recruitment efforts. The agency’s assignments include constructing a physician recruitment website and providing direct marketing strategy.Read full post...

The DUI D-Word campaign from the Delaware Office of Highway Safety

WILMINGTON, DE—Aloysius Butler & Clark, a full-service marketing communications agency, earned video accolades at the 2015 Telly Awards. With silver as the highest award given, AB&C won three bronze honors. The first two came in the category “Online Video—Online Webisodes, Segments, or Promotional Pieces—Health and Wellness.” AB&C won for MedStar Georgetown University Hospital’s deep brain stimulation campaign and Delaware Division of Public Health Comprehensive Cancer Control Program’s Healthy Delaware skin cancer testimonial videos. Additionally, in the public service category, AB&C and the Delaware Office of Highway Safety won bronze for the DUI D-Word campaign.Read full post...

72% of Internet users look for health information online – is there information you could be offering them?

The short answer is yes. According to an article in Social Media Today:

• 72% of Internet users look for health information online.
• 77% of Internet users read blogs.
• 81% of U.S. consumers trust advice and information from blogs.
• Companies that blog have 97% more inbound links.

OK, you say, this makes sense for a larger B2C brand. But what does it mean to me and my hospital? Read full post...

Tara Moore received her post graduate certification in Diversity Studies.

BLOOMSBURG, PA—Tara Moore of Aloysius Butler & Clark has added “diversity specialist” to her qualifications. The account executive recently earned a post-graduate certificate in diversity studies with an emphasis on workplace and healthcare diversity. This certification comes in addition to a master’s degree in human relations.Read full post...

The campaign resulted in 72 new appointments with MedStar Health physicians.

WILMINGTON, DE—Aloysius Butler & Clark and MedStar Health won gold at the 2014 CardioVascular Advertising Awards (CVAA). AB&C’s work on the atrial fibrillation (a-fib) campaign for MedStar Heart & Vascular Institute earned the first-place award in the Total Advertising Campaigns category. The campaign included radio, transit, banner and print advertisements as well as patient podcasts. In less than one month, the multimedia campaign resulted in 72 new appointments with MedStar Health physicians.Read full post...

Dayna Hawco becomes the newest member of the AB&C client services team. The junior account executive brings experience in account management, advertising sales and social media from her past roles with CBS Radio and Slice Communications. She is a graduate of Rowan University, where she double-majored in advertising and public relations. Dayna is driven by creativity, thrives on competition, and believes positive energy is essential in a successful work environment.Read full post...

“These three clients represent a series of firsts for recruitment marketing at AB&C,” says senior strategist Shawn Kessler.

BLOOMSBURG, PA — Aloysius Butler & Clark, a full-service marketing communications agency, has begun recruitment marketing efforts with three new clients — GoHealth Urgent Care, Synchrogenix and University of Colorado Health. GoHealth Urgent Care and Synchrogenix will take advantage of AB&C’s full gamut of recruitment marketing services, including messaging through placements. For University of Colorado Health, the agency’s tasks include an employment branding discovery, messaging development and creation of a recruitment website.Read full post...

Explaining a Deep Brain Stimulation (DBS) procedure is best left to the experts. But promoting the life-changing benefits of the procedure is easy when you have the proof.Read full post...

Multiple sclerosis (MS) affects approximately 400,000 Americans and 2.5 million worldwide.

WILMINGTON, DE — Aloysius Butler & Clark was named the marketing and advertising agency-of-record by the Multiple Sclerosis Association of America (MSAA), a leading resource that focuses on improving lives for people living with MS through vital services and support.Read full post...

AtlantiCare branding banner

When AtlantiCare originally established their corporate brand, the theme “Taking You Well Into The Future” became the expression that captured the brand experience. Since that time, the organization has grown significantly. It has fulfilled its promise of wellness with many programs and initiatives. But the marketing leaders had questions.Read full post...

Pew Research Center says 59% of U.S. adults have looked online for health information in the past year.

We know you. You’re a hospital or a healthcare system looking to increase your brand awareness or service-line volumes in your noisy city. You’re one of many hospitals patients can choose from when they have an emergency, need a doctor or are looking for preventive programs. And you’ve probably noticed that when patients come in for appointments, they’ve done their research — they are informed.Read full post...