June 2, 2011

Aloysius Butler & Clark and Clients Winners of Healthcare Marketing Awards

Wilmington, DE — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, and its clients Abington Memorial Hospital and The Chester County Hospital and Health System, received Gold awards at the 28th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. Additionally, the two hospitals, as well as Holy Name Medical Center, won three Gold and one Bronze ASTER Award as published in the Marketing Healthcare Today magazine.

“Congratulations to our clients!” says John Hawkins, President and CEO of AB&C. “We see these awards as an acknowledgement of our clients’ commitment to their brands and our relationship. And we see the work as a testament to our agency’s ability to offer a fresh perspective and create messages that resonate with our clients and their audiences.”

The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. Abington Memorial Hospital, located in Abington, PA, won a Gold award for its Maternity banner ad and a Merit award for its Sore Score magazine series. The Chester County Hospital and Health System, located in West Chester, PA, won Gold for its Heart Tracks magazine ad. Other clients recognized with merit awards for recruitment advertising and service line marketing efforts include Holy Name Medical Center, located in northern New Jersey.

The Aster Awards is a medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized agencies from across the nation and world. The Chester County Hospital won Gold for its Heart Tracks ad and logo and a Bronze for its Heart Tracks campaign, while Abington Memorial Hospital won Gold for its Orthopedic print campaign. Holy Name Medical Center won Gold for its Orthopedic banner ad.

“AB&C provides clients with a full range of healthcare marketing services, including interactive work, service line marketing and recruitment marketing,” says Maria Stearns, Senior Account Supervisor and Healthcare Team Leader. “We have the tools and resources to find out what our clients’ target audiences want, as well as the experience to develop and execute campaigns that deliver measureable results.”

AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.