Overwhelming response to agency’s “trolling billboard” in Kansas City engages hundreds of thousands of fans to help raise money for charities in both cities.

PHILADELPHIA (Feb. 9, 2025) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies on the East Coast, today demonstrated what brotherly love is all about by replacing its “trolling billboard” next to Arrowhead Stadium with one thanking Kansas City residents for joining in the fun—and ensuring the agency made its maximum intended donation to two charities. AB&C has placed a similar board near Lincoln Financial Field, thanking Philadelphians.

In response to the original campaign going viral and prompting AB&C to donate $2,500 each to the Eagles Autism Foundation and Kansas City’s Hunt Family Foundation, at 8:00 a.m. (CST) today, the agency replaced the 816-323-GO KC billboard with a new message: “Hey, KC, Thanks for Answering the Call. Donations made to Hunt Family Foundation and Eagles Autism Foundation.” The corresponding “Thanks, Philly” board went live this weekend as well.

“The response has been overwhelming and amazing to watch,” said Steve Merino, AB&C’s chief creative officer. “Whether people were taking part because of their spirit of competition, out of curiosity or to support the cause, we achieved what we set out to do. Both cities win. Now we just want to say thanks.”

On Feb. 4, AB&C went live with a billboard to capture the attention of commuters on I-435 in Kansas City. It featured a compelling message: “816-323-GO KC—call for a pep rally in your pocket.” Callers were greeted by a rousing version of the “Fly, Eagles, Fly!” fight song. AB&C pledged to donate $1 per call to both the Eagles Autism Foundation and Kansas City’s Hunt Family Foundation, with a total donation maximum of $2,500 to each charity. In true Philadelphia Eagles style, engagement with the campaign “soared,” connecting hundreds of thousands of fans through the phone number, billboard, social and news media in a show of pride for their respective teams.

Campaign Metrics

While the agency anticipated social media and PR efforts would play a big role in the success of the campaign, engagement numbers exceeded expectations. As of late afternoon on Friday, Feb. 7—less than 48 hours after the campaign kickoff—activity on AB&C’s social channels alone had generated 192,114 impressions; 2,030 likes/reactions; 1,301 shares; and 248 comments.

However, the real “viral power” came from other people and organizations—ranging from news outlets and sports influencers to fans in both cities and beyond—posting on their own social channels. Again, within 48 hours, this shared content generated 356,639 impressions (X/Twitter only); 80,587 likes/reactions; 30,361 shares; and 4,616 comments.

In addition, a range of digital and broadcast media outlets, including the Fox outlets in Kansas City and Philadelphia as well as many others, helped extend the reach of the campaign.

About AB&C

Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies on the East Coast. Proudly founded in Wilmington, Delaware, with additional offices in Philadelphia and Bloomsburg, Pennsylvania, AB&C has played a significant role in the industry for over 50 years. Our clients are regional, national and international in scope—and concentrated in five core market segments: healthcare, behavior change, recruitment marketing, consumer and specialty B2B.

In an unprecedented show of Eagles fandom, agency owns up to billboard by Arrowhead Stadium.

PHILADELPHIA (Feb. 5, 2025) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies on the East Coast, has come forward to claim responsibility for the “816-323-GO KC—call for a pep rally in your pocket” digital billboard next to Arrowhead Stadium. Since Tuesday, Feb. 4, the billboard has been capturing the attention of commuters traveling on I-435. After dialing the number on the billboard, a person is greeted with a rousing version of the “Fly, Eagles, Fly!” fight song.

In addition to securing and designing the board, the agency is demonstrating what being in the City of Brotherly Love is all about. For every call received via the 816-323-GO KC line, AB&C is making donations to the Eagles Autism Foundation and Kansas City’s Hunt Family Foundation. AB&C will donate up to $5,000 total, based on the number of calls received between Feb. 4 and the game on Sunday, Feb. 9.

“AB&C is incredibly proud to be a part of the Philadelphia community and grateful for the opportunities it’s given us as a business,” said Colleen Masters, AB&C’s executive creative director. “To honor this pride, we wanted to give back to two great charities in a meaningful but uniquely Philly way. Like any proud part of the Philadelphia community, we take our sports seriously. With the Eagles in the big game, this seemed like a great chance to take our team spirit well beyond our borders. We did this for every loyal Eagles fan out there—and even more importantly, for the communities of both teams.”

About AB&C

Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies on the East Coast. Proudly founded in Wilmington, Delaware, with additional offices in Philadelphia and Bloomsburg, Pennsylvania, AB&C has played a significant role in the industry for over 50 years. Our clients are regional, national and international in scope—and concentrated in five core market segments: healthcare, behavior change, recruitment marketing, consumer and specialty B2B.

WILMINGTON, Del. (Dec. 11, 2024) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, has announced that Linda Shopa, CFO, will retire on December 31, 2024. After 35 years with the agency, Shopa’s retirement comes with several long-planned leadership changes that will ensure a smooth transition and support the agency’s aggressive growth strategy.

“It’s been a remarkable journey with AB&C, and I will always be grateful for the opportunities I’ve had to contribute to our growth and help build the agency into the company it is today,” Shopa said. “I have no doubt AB&C will continue to pursue the strategies that keep the business strong and set us apart from [other] agencies in the region and beyond.”

Key leadership changes at AB&C include:

Joanna Ford, previously Director of PR & Social Media, has taken on an expanded leadership role as the agency’s Chief Communications Officer. In addition to overseeing all internal and external communications, Ford will take on responsibilities for agency operations. She also now joins Paul Pomeroy, CEO, and Steve Merino, Chief Creative Officer, as an owner.

Will Davis, Finance Director, will become CFO upon Shopa’s retirement. Davis will also expand his responsibilities in the agency’s long-term fiscal planning and operations.

“AB&C would not be where it is today without Linda’s dedication and the influence she’s had on our growth,” CEO Paul Pomeroy said. “Certainly, we are sad to see her retire. But the way we will transition and move forward is completely aligned with Linda’s commitment to the well-being of AB&C. This agency is building on the very foundations that she helped to establish to continue our growth strategies. We wish Linda all the best and are excited to move ahead with these meaningful leadership changes.”

Additional AB&C promotions driven by Shopa’s retirement and agency growth include the following new positions:

• Chris Marts—Managing Director of Technology Operations (formerly IT Director)
• Danielle Clark—Senior Financial Accountant (formerly accounting services)

About AB&C

Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies on the East Coast. Headquartered in Wilmington, Delaware, with additional offices in Philadelphia and Bloomsburg, Pennsylvania, AB&C has played a significant role in the industry for over 50 years. Its clients are regional, national and international in scope—and concentrated in five core market segments: healthcare, behavior change, recruitment marketing, consumer and specialty B2B. Learn more at abccreative.com.

Recognitions include six platinum awards—the most of any agency on the East Coast—for outstanding creativity and strategy.

WILMINGTON, Del. (Nov. 18, 2024) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, recently received a total of 15 recognitions during the 20th annual MarCom Awards. Presented by the Association of Marketing and Communications Professionals (AMCP)—an international organization founded to provide credible recognition of excellence and achievement in marketing and communications—the MarCom Awards annually receive thousands of entries from around the world. From the 15 entries they submitted in 2024, AB&C received six platinum awards, five gold awards and four honorable mentions. With winning entries spanning everything from television and digital PSAs to outdoor and social—for clients in industries including healthcare, public health, higher education and tourism—AB&C demonstrated the depth and breadth of the agency’s strategic and creative capabilities.

“Awards are great, but results are what really matter,” said Steve Merino, AB&C’s chief creative officer. “We’re especially proud when we can do both at the same time. Not only was our work recognized, but every campaign submitted helped improve our clients’ bottom line. That’s what it’s all about.”

Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Unlike some traditional marketing and communications award programs, MarCom submissions are not accompanied by written narratives to “build the case” for the creative execution. Instead, all work is evaluated solely on its own merit—taking into account excellence in quality, creativity, and resourcefulness.

AB&C’s 15 winning entries were judged in a highly competitive field of an estimated 6,500 submissions from dozens of countries. AB&C’s MarCom honors for 2024 include the following:

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About AB&C

Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies on the East Coast. Proudly founded in Wilmington, Delaware, with additional offices in Philadelphia and Bloomsburg, Pennsylvania, AB&C has played a significant role in the industry for over 50 years. Our clients are regional, national and international in scope—and concentrated in five core market segments: healthcare, behavior change, recruitment marketing, consumer and specialty B2B. Learn more at abccreative.com.

Awards include three best-of trophies, recognizing some of the agency’s most compelling work for print, outdoor, digital and broadcast media.

WILMINGTON, Del. (Oct. 16, 2024) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, recently received a total of 10 recognitions—including four first-place, two second-place and three best-of awards—at the New Jersey Ad Club’s 2024 Jersey Awards. Marking its 56th year, the Jersey Awards program celebrates creative excellence that drives results across communication platforms. To be considered for an award, work must support a New Jersey­–based business or be created by a New Jersey–based agency. This year, AB&C’s awards demonstrate the agency’s depth and breadth of capabilities by showcasing stellar print, outdoor, digital and broadcast media advertising—delivering on strategic objectives for well-known New Jersey entities, including Adventure Aquarium, AtlantiCare and Englewood Health.

“New Jersey has always been a fundamental part of our DNA,” said Steve Merino, AB&C’s chief creative officer. “Our team lives and vacations all over the state. We know how to talk to New Jersey audiences in ways that connect, compel and ultimately drive results. These awards are for all our New Jersey clients, who trust us to push the envelope and get them noticed.”

AB&C’s 10 winning entries were selected by a distinguished panel of judges from a highly competitive field of more than 380 submissions. Members of the team proudly accepted their awards at the 56th Annual Jersey Awards Exhibition and Ceremony on Sept. 18. AB&C’s honors include the following:

First-place awards

• Magazine Ad—Englewood Health, With Women, For Women
• Out of Home, Environmental Design—Adventure Aquarium, Adventure Awaits
• Out of Home, Billboard—Adventure Aquarium, Adventure Awaits
• Newspaper Campaign—AtlantiCare, Heartburn print ad series

Second-place awards

• Multimedia Campaign—Adventure Aquarium, Adventure Awaits
• Identity, Logo—Adventure Aquarium, T-shirt design

Best-of trophies

• Adventure Aquarium, Adventure Awaits campaign
• AtlantiCare, Heartburn print ad series
• Englewood Health, With Women, For Women ad

AB&C also received an Award of Excellence for its Adventure Awaits television ad series created for Adventure Aquarium.

About AB&C

Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies on the East Coast and one of Adweek’s 50 “Top Shops” in America. With offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, AB&C has played a significant role in the industry for over 50 years. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries.

Agency’s advertising and PR excellence recognized with a platinum award for best overall campaign, plus three gold and two bronze awards.

WILMINGTON, Del. (June 13, 2024) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, recently received a total of six recognitions—including the highest honor of a platinum award for best overall campaign—at the 2024 Mid-Atlantic Society for Healthcare Strategy and Marketing Development (MASHSMD) awards for marketing excellence. In addition to the platinum prize, which was awarded for the agency’s “Big Energy” campaign for Phoenix Children’s, AB&C brought home gold and bronze awards for other work created for Phoenix Children’s as well as for campaigns for AtlantiCare and Grand View Health.

Each year, the MASHSMD awards recognize the creativity, strategic innovation and impactful contributions of healthcare marketing professionals and organizations across the mid-Atlantic region, advancing the MASHSMD mission to support healthcare marketing professionals in their efforts to improve healthcare outcomes and promote health and wellness.

“Our Big Energy campaign resulted from the ‘big trust’ that exists between Phoenix Children’s and AB&C,” said Steve Merino, AB&C’s chief creative officer. “They are a bold organization that wanted their marketing to reflect that. When we recommended having world-class physicians dance on camera, we knew it was a big ask, but our relationship—that trust we have—moved things forward. The results speak for themselves.”

AB&C has earned a number of MASHSMD marketing excellence awards over the years, including four in 2023. The awards earned in 2024 demonstrate the diversity of AB&C’s strategic and creative capabilities, as well as the agency’s ability to deliver results in advertising and public relations. AB&C’s honors for 2024 are as follows:

Platinum Award for Best Overall Campaign: Phoenix Children’s “Big Energy” brand campaign. Recognized as an outstanding campaign that demonstrated exceptional creativity and impact, earning well-deserved recognition.

Gold, Integrated Marketing: AtlantiCare American Heart Month campaign. The campaign connected with 2.5 million people through 21 media placements, significantly boosting website traffic and cementing AtlantiCare’s position as a leader in cardiac services.

Gold, Public Relations and Communications: AtlantiCare Cancer Awareness campaign. The campaign raised awareness of cancer care services through compelling patient stories and expert interviews, featured in major media outlets across New Jersey.

Bronze, Public Relations and Communications: Phoenix Children’s Annual Report. Highlighting growth and innovation, the annual report reinforced Phoenix Children’s commitment to a healthier future for children and families.

Bronze, Advertising: Grand View Health “Spine Care That’s Ahead of the Curve” campaign. The campaign achieved over 1.5 million impressions and a high click-through rate in its first month.

Gold, Branding Design and Visuals: Phoenix Children’s “Big Energy” campaign. This campaign delivered an impressive number of impressions, solidifying Phoenix Children’s as a premier pediatric health system.

About AB&C

Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies on the East Coast and one of Adweek’s 50 “Top Shops” in America. With offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, AB&C has played a significant role in the industry for over 50 years. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries.

Agency’s work for seven clients brings home 22 honors in the nation’s largest healthcare advertising awards competition.

WILMINGTON, Del. (May 30, 2024) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, was just awarded 22 honors in the 41st annual Healthcare Advertising Awards, the nation’s oldest and most recognized healthcare advertising competition. For the 2024 competition, AB&C’s 22 awards included a Best of Show—for outstanding creative execution, overall excellence and breakthrough advertising—as well as nine gold, five silver, three bronze and four merit awards. With this impressive total, the agency won the third-most awards of all entrants in the country—and the most of all entrants in the northeastern U.S.

We don’t enter shows to win awards. We do it to recognize our clients who are willing to take risks and create bold, breakthrough work,” said Steve Merino, AB&C’s chief creative officer. “But we’re more than a typical healthcare agency. Our team has worked inside some of the best health systems in the country. We combine their experience with our B2B and retail experience to make our healthcare work more effective. It’s an honor to see that our unique approach is working.”

Now in its 41st year, the Healthcare Advertising Awards celebrate advertising that has evolved to “rise above” in an increasingly complex and competitive industry. AB&C’s winning ads stood out from among more than 4,300 entries and were chosen by a national panel of judges. Ads were assessed on criteria that included creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. AB&C’s recognitions demonstrate the agency’s ability to deliver strong results across the diverse sectors that comprise today’s healthcare industry, creating award-winning work for healthcare clients in and outside the mid-Atlantic region, including the Delaware Division of Public Health, the City of Philadelphia and Phoenix Children’s.

Here’s a breakdown of AB&C’s 2024 Healthcare Advertising Awards:

[Component:ABCWork2024HealthcareAdAwards]

About AB&C

Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies on the East Coast and one of Adweek’s 50 “Top Shops” in America. With offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, AB&C has played a significant role in the industry for over 50 years. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries.

Renowned healthcare marketing strategist adds to agency’s depth and experience.

WILMINGTON, DE (January 19, 2024) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, recently announced the creation of the position of Senior Healthcare Advisor and the hiring of Jean Hitchcock, a respected professional with more than 35 years of experience in healthcare marketing and communications.

This strategic decision to establish a senior advisor was spurred by the agency’s consistent growth in healthcare clients and business over the past several years. The selection of Hitchcock to fill the position was equally strategic, with AB&C having served as agency of record for multiple organizations with which Hitchcock was engaged. A visionary marketing and communications leader, Hitchcock blends considerable consulting and corporate experience in healthcare, and brings to AB&C strong relationships and a deep knowledge of all aspects of the healthcare industry.

“Jean knows us, and we know Jean. We have mutual respect for each other’s core capabilities, expertise and resources. But most of all, we share a passion for strategic and impactful healthcare marketing,” said Paul Pomeroy, CEO, AB&C. “It is such a natural, and powerful, fit. AB&C is thrilled to have Jean on our team and excited about the ways the Senior Healthcare Advisor position will allow us to continue to expand our footprint in the healthcare space while also elevating our level of service and resourcefulness for our current clients.”

AB&C and Hitchcock have been collaborating on healthcare communications and marketing projects for more than a decade. In addition to supporting AB&C’s growth strategies, Hitchcock will work with clients on strategic planning, departmental assessments, interim staffing and other senior-level engagement as needed. In providing oversight of services for AB&C’s healthcare clients, she will also ensure the accuracy and effectiveness of big-picture strategies; help to direct tactical campaign approaches; and make sure current trends, needs and issues in the healthcare industry are integrated into all internal and external client communications.

“I have known the AB&C team as colleagues, as my agency of record and as peers on professional boards,” said Hitchcock. “They have always impressed me with their creative thinking and integrity, as well as the energy they bring to a project. I am honored to be part of the team.”

Over the past several years, annual growth at AB&C has been steady, encompassing multiple divisions, including healthcare, behavior change, recruitment marketing, B2B and B2C. Projecting continued, consistent growth beyond their milestone 50th year in the industry, AB&C recently reinforced its commitment to remaining true to its Delaware roots and expanding its community footprint by opening a new office in the heart of Wilmington. The agency also opened a larger space in Center City Philadelphia to better connect with and serve clients in and around the metro area.

Hitchcock officially started her new position at AB&C in September 2023 and will continue to maintain her own firm as president of Hitchcock Marketing & Communications.

About AB&C

Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies on the East Coast and one of Adweek’s 50 “Top Shops” in America. With offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, AB&C has played a significant role in the industry for over 50 years. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries.

Aggressive growth and new workplace model have paved the way for AB&C’s new location with open, modern office space.

WILMINGTON, Del. (May 18, 2023) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, recently transitioned from their previous Wilmington, Delaware headquarters at 819 N. Washington Street to a modern office on the third floor of Courthouse Square, located at 600 N. King Street. AB&C’s new Delaware home is nearly 10,000 square feet and integrates features that foster optimal connectivity and productivity in today’s hybrid work model and provides the flexibility needed to accommodate the agency’s continued growth.Read full post...

Stand-out creative helps generate thousands of new memberships in January, blowing campaign goal “out of the water.”

WILMINGTON, DE (March 6, 2023) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, recently teamed up with Adventure Aquarium to help thousands of area families and individuals reap the benefits of membership at the Camden, NJ educational and entertainment attraction. AB&C put its award-winning creative talents to use to focus attention on, and create urgency for, a limited-time membership sale. At the end of the 25-day campaign, the marketing strategies and execution exceeded the Adventure Aquarium’s goal by more than 66%. All told, the campaign also exceeded the Aquarium’s anticipated revenue by more than 85%.

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WILMINGTON, Del. (Sept. 21, 2022) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, today announced that CEO Tom McGivney will be retiring on Sept. 30, 2022. In addition, AB&C is implementing several leadership changes to ensure a seamless transition after McGivney’s departure, as well as to support the projected short- and long-term growth of the agency.

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Over 6,000 square feet of office space demonstrates agency’s commitment to the city and meeting staff needs for working in the “new normal.”Read full post...

Agencies immediately demonstrate the creative power of their collaboration by leveraging the Cameo platform to spread the news.

WILMINGTON, Del. (April 20, 2022) — Aloysius Butler & Clark (AB&C), a full-service marketing communications agency, today announced the acquisition of Mangos, an agency based in Conshohocken, Pennsylvania, best known for its strategic planning, branding and advertising. The acquisition will make AB&C one of the largest full-service independent marketing communications agencies in the Region. AB&C and Mangos, two of the longest-standing independent agencies in the Delaware Valley, are excited to unite under a single mission to apply elevated strategic and creative thinking to deliver on a commitment to produce exceptional results that exceed client expectations.Read full post...

WILMINGTON, Del., March 26, 2020—Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, emerged as an 11-time winner at the 38^th Annual Healthcare Advertising Awards. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.Read full post...

WILMINGTON, Del. — March 26, 2020 — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, emerged as a four-time winner at the 2019-2020 Philadelphia Metro American Advertising Awards, also known as the ADDYs. Sponsored by the American Advertising Federation, the ADDY Awards honor excellence in advertising.

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