October 10, 2011

Aloysius Butler & Clark Wins 4 WebAwards

Wilmington, DEAloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, received four awards at the Web Marketing Association’s 15th annual WebAward international competition. The awards were received on behalf of clients Abington Memorial Hospital, The Chester County Hospital and Health System (TCCH), and Underwood Memorial Hospital.

AB&C won an outstanding website award on behalf of Abington Memorial Hospital for an online pain assessment, “Sore Score.” The custom platform helps visitors determine their level of pain and guides them to medical options. The website can be viewed at http://www.amh.org/AbingtonHealth/Services/orthopaedic-and-spine-institute/?autostart=true.

AB&C also won Health Care Standard of Excellence awards on behalf of The Chester County Hospital and Health System and Underwood Memorial Hospital. Two awards were presented to TCCH for its online Wellness Guide and “Heart Tracks” online cardiac risk assessment. Targeted to new Chester County residents, the Wellness Guide encourages consumers to register for the hospital’s e-newsletter and offers a map of area wellness activities. The website can be viewed at http://www.chestercountyhospital.org/cchpage.asp?p=1312.

“Heart Tracks” offers a free cardiac risk assessment based on each visitor’s risk factors. Upon completion, the visitor’s risk level is determined and he or she is provided with a custom report that features TCCH programs and services to help reduce his or her risk for cardiac disease. Visitors also have the opportunity to review their results with the hospital’s cardiac nurse navigator. Heart Tracks can be viewed at http://www.cchosp.com/cchpage.asp?p=162&autostart=true.

AB&C also received a Health Care Standard of Excellence award on behalf of Underwood Memorial Hospital for the layout and design of its complete homepage, which can be viewed at http://www.umhospital.org/.

“The WebAwards are a great tribute to the success of the interactive department at our agency,” said AB&C president and CEO John Hawkins. “It is always an honor to receive recognition in an evolving field of work on behalf of our clients.”

AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.