January 10, 2012

Aloysius Butler & Clark Wins Delaware Office of Highway Safety Account

Wilmington, DE, January 10, 2012Aloysius Butler & Clark (AB&C), a full-service, Delaware-based marketing communications firm, has been selected by the Office of Highway Safety (OHS) to promote its community outreach campaigns. OHS is responsible for developing and implementing strategies aimed at saving lives and preventing injuries on Delaware’s roads and highways.

“We look forward to working with AB&C,” said Alison Kirk, Community Relations Officer at Office of Highway Safety. “Their experience offers us a unique opportunity to be innovative while increasing the awareness of our campaigns.” AB&C will execute marketing plans for all eight OHS campaigns, which include Checkpoint Strikeforce, Aggressive Driving, and Click it or Ticket. AB&C will design advertising campaigns, plan and buy media, develop collateral materials, and provide public relations support.

AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.