February 29, 2012

Aloysius Butler & Clark wins new healthcare account

Aloysius Butler & Clark (AB&C), a full-service, Delaware-based marketing communications firm, has added Continuum Health Partners to its robust list of healthcare clients.

AB&C has created a social media campaign for Continuum Health Partners’ Friedman Diabetes Institute andthe Child and Family Institute located in New York City. The social media plan entails 12 different platforms between the two institutes that include Facebook, Twitter, Scribd and blogs. AB&C is in charge of creating and managing the content of the pages. The Friedman Diabetes Institute, operated by Beth Israel Medical Center, specializes in diabetes research and methods to help patients manage their disease. The Child and Family Institute, located at St. Luke’s and Roosevelt Hospitals, provides care to children and their families afflicted by mental illness and addiction.

“We are very pleased to be working with AB&C on this campaign,” said Terry Cavannaugh, assistant vice president of Continuum Health Partners. “The digital world has become an optimal tool for us to reach out to our clients and position our institutions as thought leaders, and we are very excited to be utilizing social media to do this.”

AB&C (www.a-b-c.com) is a 41-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.