Aloysius Butler & Clark to Perform Brand Audit for The Healey Education Foundation
WILMINGTON, DE—Aloysius Butler & Clark and The Healey Education Foundation will explore all aspects of Healey’s brand, including its graphics, messaging, tagline, marketing materials and website. With the Foundation’s evolution and expansion into new markets, Healey—known previously as The Catholic School Development Program—wants to ensure complete clarity of its mission.
“Healey is already a premier change agent for the sustainability of Catholic schools,” says Paul Pomeroy, managing partner and director of marketing at AB&C, a full-service marketing communications agency. “Through this brand analysis, we can help Healey ensure its reputation carries on and continues to build.”
The Healey Education Foundation of Mount Laurel, New Jersey invests in the viability and growth of Catholic schools. Healey advisers work with dioceses and schools to improve enrollment, strengthen fundraising and provide more effective governance.
Aloysius Butler & Clark is a 44-year-old full-service marketing communications agency with offices in Wilmington, Delaware, Philadelphia, and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries. Ad Week selected the agency as the “Top Shop” in Delaware.