Aloysius Butler & Clark scores healthcare ad awards
Wilmington, DE—Aloysius Butler & Clark, a full-service marketing communications agency, earned ten awards in the 32nd Healthcare Advertising Awards, a competition conducted by Healthcare Marketing Report. Among more than 3,700 entrants, AB&C was proud to walk away with silver, bronze and merit awards in eight different categories.
According to the Healthcare Advertising Awards, entries were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. “We’re proud the work we do with our clients meets the high standards of the Healthcare Ad Awards, and that we’re able to compete and win on a national level,” says Paul Pomeroy, Director of Marketing at AB&C. “Winning with tactics ranging from physician portals to full branding campaigns highlights the agency’s strength and versatility.”
Winning creative:
Silver Awards
Client: Cooper University Healthcare
Category: Magazine series
Entry title: MD Anderson Cancer Center at Cooper
(Click to enlarge any photo)
Client: Delaware Department of Public Health
Category: Outdoor
Entry title: Save Yourself
Client: Delaware Department of Public Health
Category: Newspaper series
Entry title: Save Yourself
Client: MedStar Georgetown University Hospital
Category: Television series
Entry title: Deep Brain Stimulation
Client: MedStar Health
Category: Total campaign with TV
Entry title: Brand
Bronze Awards
Campaign Client: AtlantiCare
Category: Website
Entry title: AtlantiCare Well 4 Life
http://www.atlanticarewell4life.org/About
Merit Awards
Client: AtlantiCare
Category: Total ad campaign with TV
Entry title: “I Believe” Brand Campaign
Client: Baystate Health
Category: Website
Entry title: Physician Portal
http://www.choosebaystatehealth.org/
Client: Cancer Institute of New Jersey
Category: Total ad campaign w/o TV
Entry title: “Real Story” Brand Campaign
Client: Delaware Department of Public Health
Category: Website
Entry title: Skin Cancer Prevention Campaign
http://www.protectyourskinde.com/
Client: Delaware Department of Public Health
Category: Television single
Entry title: Save Yourself
https://www.youtube.com/watch?v=LtXvqg5PJRQ
