Aloysius Butler & Clark recently received the 2016 Delaware Hispanic Award, presented to the agency in recognition of its dedication to developing culturally and linguistically competent marketing communications campaigns, as well as the positive and notable impact AB&C’s work has made on the local Latino community. This prestigious award is presented annually by the Delaware Hispanic Awards and Delaware Hispano magazine.Read full post...

Aloysius Butler & Clark, one of the region’s largest full-service marketing communications agencies, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, took home 9 awards from the 2016 Healthcare Advertising Awards. The annual competition is the longest-standing and largest healthcare advertising competition, as well as one of the 10 largest of all advertising awards. From a pool of over 3,700 entries, AB&C was honored with three gold, three silver, one bronze and three merit awards in a variety of mediums.Read full post...

Want to hear something scary for the state of Delaware? Delaware is the third-most-obese state in the country, coming in behind only West Virginia and Mississippi, with 34.4 percent of its population overweight or obese. A comprehensive, systematic review of the evidence by the World Cancer Research Fund (WCRF) and American Institute for Cancer Research (AICR)—in the report entitled Food, Nutrition, Physical Activity, and the Prevention of Cancer: a Global Perspective—concluded that obesity is an established risk factor for several cancers.Read full post...

Winter: It can be the most wonderful time of the year, but it can also be the most dangerous—especially on the road. AB&C works with the Delaware Office of Highway Safety (OHS) throughout the year to make drivers and pedestrians aware of the state’s laws along with the dangers of speeding, driving under the influence, distracted driving and the like. However, the holiday seasonRead full post...

Educating beach-goers in Dewey about protecting their skin.

Leah Haugh and Dante LaPenta made some statewide and national PR noise for Aloysius Butler & Clark. The pair won first place awards from the Delaware Press Association and the National Federation of Press Women (NFPW). Let’s see how they made it happen.

Working with the Delaware Division of Public Health, the AB&C public relations team was tasked with spreading the word on spreading sunscreen as well as getting screened for skin cancer. And as the behavior change marketing experts at AB&C know better than most, getting people to even consider a behavior modification (like turning off the tanning bed) is no easy task.Read full post...

The Delaware Council on Gambling Problems (DCGP) has selected Aloysius Butler & Clark, a full-service marketing communications agency, for a public awareness campaign that links Delawareans affected negatively by gambling with services provided by the DCGP. The agency will provide website development, public relations, social media, paid media and creative services.Read full post...

The county’s public health campaign the campaign will target misuse of prescription opioids as well as heroin.

Elkton, MD—The Cecil County Health Department has selected Aloysius Butler & Clark for a public health campaign focused on opioid misuse. In an effort to link Cecil County residents with prevention, treatment and recovery resources, the agency will provide public relations, social media, website development, paid media and creative services. Funded with a grant from the Maryland Department of Health and Mental Hygiene, the campaign will target misuse of  prescription opioids as well as heroin.Read full post...

Wilmington, DE—Aloysius Butler & Clark, a full-service marketing communications agency, earned ten awards in the 32^nd Healthcare Advertising Awards, a competition conducted by Healthcare Marketing Report. Among more than 3,700 entrants, AB&C was proud to walk away with silver, bronze and merit awards in eight different categories.

According to the Healthcare Advertising Awards, entries were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. “We’re proud the work we do with our clients meets the high standards of the Healthcare Ad Awards, and that we’re able to compete and win on a national level,” says Paul Pomeroy, Director of Marketing at AB&C.Read full post...

The Heroin Trap is a New Castle County drug prevention public awareness campaign.

Heroin addiction is not a game. But can a game alert people to the dangers of the drug? AB&C teamed up with the New Castle County Police Department and New Castle County Heroin Alert Program to create a countywide campaign that alerts youth and their parents to the dangers of falling into “The Heroin Trap.”Read full post...

The DUI D-Word campaign from the Delaware Office of Highway Safety

WILMINGTON, DE—Aloysius Butler & Clark, a full-service marketing communications agency, earned video accolades at the 2015 Telly Awards. With silver as the highest award given, AB&C won three bronze honors. The first two came in the category “Online Video—Online Webisodes, Segments, or Promotional Pieces—Health and Wellness.” AB&C won for MedStar Georgetown University Hospital’s deep brain stimulation campaign and Delaware Division of Public Health Comprehensive Cancer Control Program’s Healthy Delaware skin cancer testimonial videos. Additionally, in the public service category, AB&C and the Delaware Office of Highway Safety won bronze for the DUI D-Word campaign.Read full post...

We needed to face the problem.

Whether enjoying our famous beaches, working outside or just relaxing in the summer sun, Delawareans spend a lot of time outside. So what’s the big deal? Well, ultraviolet radiation from the sun — and indoor tanning — have done some serious damage in the First State. The most recent report from the Delaware Division of Public Health (DDPH) found the state’s melanoma incidence rate is now the fourth-highest in the country. Additionally, many people don’t put melanoma and skin cancer into the same deadly category as prostate, breast, colorectal and other cancers.Read full post...

WILMINGTON, DE – AB&C, a full-service marketing communications agency, won a total of 28 awards between two prominent healthcare competitions. At the 30^th annual Healthcare Marketing Report Health Advertising Awards, the agency received 19 awards. Also, the agency hoisted nine awards at the 2013 Aster Awards, judged by Marketing Healthcare Today.

“The healthcare marketing industry is just as competitive as healthcare itself,” says AB&C president and CEO John Hawkins. “Our team is tremendous. We start with top healthcare clients and add laser-focused strategy and engaging creative. It’s a recipe for sustained success.”

The Healthcare Advertising Awards are evaluated by a national panel of judges. More than 4,000 entries from 268 agencies were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The agency won awards with 14 different clients. Along with 11 gold, two silver, one bronze and four merit awards, AB&C received a Best in Show for its physicians video mailer for MedStar Union Memorial Hospital, one of only 17 to earn this high designation.Read full post...

Wilmington, DE – AB&C, a full-service marketing communications firm, took home gold and silver at the 2013 ADDY Awards in Philadelphia. With more than 600 of the region’s top creative professionals on hand, the agency won gold in the public service “non-traditional advertising” category for its My7Minutes unicorn t-shirt. My7Minutes is a youth tobacco prevention campaign conducted for the Delaware Department of Public Health. In the category “fractional page newspaper advertising in color,” the agency hoisted a silver ADDY for its MedStar Good Samaritan Hospital Gilligan colonoscopy print ad.Read full post...