June 6, 2017

AB&C Earns Three Recognitions in the Nationwide Aster Awards Competition

WILMINGTON, Del. (June 6, 2017)— Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, received three separate recognitions in the 2017 Aster Awards Competition. All three awards—two silver and one bronze—were given for AB&C’s “Better. Together.” campaign, developed for Abington – Jefferson Health.

For the past 15 years, the Aster Awards have recognized the most talented professionals in healthcare marketing for outstanding strategy and creative implementation. The Aster Awards Competition is considered the nation’s most elite for honoring excellence in healthcare advertising, marketing and communications. It also offers the most inclusive groups and categories when compared to other healthcare marketing awards programs.

“We do consider ourselves experts in marketing to and for the healthcare sector, and these three Aster Award recognitions reinforce that our team has something special when it comes to serving the industry,” said Paul Pomeroy, president of AB&C. “While, certainly, we are very proud to receive these awards, we take greater pride in what they say for our clients—that through AB&C’s strategic thinking, team approach and creative drive, we are a key factor in helping our clients achieve their objectives in the marketplace.”

Presented with the challenge of driving positive public perception when Abington Health joined forces with Jefferson University, AB&C developed the “Better Together” campaign, which worked to strengthen branding for the new Abington – Jefferson Health while guiding the community to explore the possibilities and extraordinary benefits resulting from the two hospitals combining resources. In the competition’s Healthcare System Group, AB&C’s “Better. Together.” campaign received Aster Awards in these categories:

  • Magazine Advertising Series: silver award
  • Outdoor Transit Series: silver award
  • Total Advertising Campaign: bronze award

The agency’s winning entries were selected by a distinguished panel of judges comprising design and healthcare professionals with decades of experience in their respective fields. The entries attained distinction in the above categories based on criteria including creativity, layout/design, typography, production, quality and overall effectiveness.

About Aloysius Butler & Clark (AB&C)

AB&C is a 46-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries. Adweek recently selected the agency as one of its 50 “Top Shops” in the nation.