Aloysius Butler & Clark Welcomes Jean Hitchcock as Senior Healthcare Advisor
Renowned healthcare marketing strategist adds to agency’s depth and experience.
WILMINGTON, DE (January 19, 2024) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, recently announced the creation of the position of Senior Healthcare Advisor and the hiring of Jean Hitchcock, a respected professional with more than 35 years of experience in healthcare marketing and communications.
This strategic decision to establish a senior advisor was spurred by the agency’s consistent growth in healthcare clients and business over the past several years. The selection of Hitchcock to fill the position was equally strategic, with AB&C having served as agency of record for multiple organizations with which Hitchcock was engaged. A visionary marketing and communications leader, Hitchcock blends considerable consulting and corporate experience in healthcare, and brings to AB&C strong relationships and a deep knowledge of all aspects of the healthcare industry.
“Jean knows us, and we know Jean. We have mutual respect for each other’s core capabilities, expertise and resources. But most of all, we share a passion for strategic and impactful healthcare marketing,” said Paul Pomeroy, CEO, AB&C. “It is such a natural, and powerful, fit. AB&C is thrilled to have Jean on our team and excited about the ways the Senior Healthcare Advisor position will allow us to continue to expand our footprint in the healthcare space while also elevating our level of service and resourcefulness for our current clients.”
AB&C and Hitchcock have been collaborating on healthcare communications and marketing projects for more than a decade. In addition to supporting AB&C’s growth strategies, Hitchcock will work with clients on strategic planning, departmental assessments, interim staffing and other senior-level engagement as needed. In providing oversight of services for AB&C’s healthcare clients, she will also ensure the accuracy and effectiveness of big-picture strategies; help to direct tactical campaign approaches; and make sure current trends, needs and issues in the healthcare industry are integrated into all internal and external client communications.
“I have known the AB&C team as colleagues, as my agency of record and as peers on professional boards,” said Hitchcock. “They have always impressed me with their creative thinking and integrity, as well as the energy they bring to a project. I am honored to be part of the team.”
Over the past several years, annual growth at AB&C has been steady, encompassing multiple divisions, including healthcare, behavior change, recruitment marketing, B2B and B2C. Projecting continued, consistent growth beyond their milestone 50th year in the industry, AB&C recently reinforced its commitment to remaining true to its Delaware roots and expanding its community footprint by opening a new office in the heart of Wilmington. The agency also opened a larger space in Center City Philadelphia to better connect with and serve clients in and around the metro area.
Hitchcock officially started her new position at AB&C in September 2023 and will continue to maintain her own firm as president of Hitchcock Marketing & Communications.
Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies on the East Coast and one of Adweek’s 50 “Top Shops” in America. With offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, AB&C has played a significant role in the industry for over 50 years. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries.