AB&C Announces Fully Integrated Marketing and Talent Acquisition Agency Model
For years, healthcare organizations have relied on a familiar playbook: Marketing brings patients in. Talent acquisition brings people on. But as every healthcare leader knows, that playbook doesn’t work anymore.
Today’s workforce shortages threaten service lines, destabilize operations, erode patient experience and eat away at revenue. At the same time, the fight for patient volume has never been more intense. These challenges don’t live in separate silos, and the solutions can’t either.
That’s why AB&C is putting a stake in the ground: We’ve created an agency model that fully integrates brand marketing and talent acquisition under one roof.
Not as a one-off campaign. Not as an experiment. But as a new national standard.
And it’s a standard built specifically for the C-suite, the leaders responsible for quality, growth and financial performance in an environment where both margins and morale are under pressure like never before.
Why This Integration Matters Now, and Why the C-suite Can’t Ignore It
Healthcare CEOs have been clear. For the third year in a row, workforce challenges top their list of concerns, outranking even financial pressures. Staffing isn’t just an HR issue. It’s a business issue.
Vacancies stall growth.
Burnout fuels turnover.
Delays frustrate patients.
And the financial impact is staggering. Recruiting a single physician can cost up to $250,000, and yet the lost revenue from leaving that role vacant can exceed $2.4 million a year. Multiply that across dozens or hundreds of open roles, and the math becomes existential.
So the question for CEOs has shifted. It’s no longer “How do we improve marketing?” or “How do we hire faster?”
It’s “How do we build a brand strong enough to attract patients AND the workforce required to serve them without doubling our costs?”
That’s the question AB&C is built to answer.
We’ve Been Solving This Long Before the Industry Knew It Had a Problem
While others are just now waking up to the collision of marketing and recruitment, AB&C has been operating in this space for two decades. We’ve been the only agency deeply embedded in both sides of the healthcare brand equation. And we’ve helped health systems across the country:
- Reposition their organizational brand
- Drive patient volumes
- Build authentic, differentiated employer value propositions
- Reduce vacancy rates
- Lessen reliance on contract labor
- Increase employee retention
- Strengthen patient perception
- Recover millions in lost revenue
We didn’t create this model because it was trendy. We built it because our clients needed it and because the realities of the workforce demanded it. This model formalizes what we’ve been doing for years, uniting brand, culture and workforce strategy under one integrated marketing model.
The Expertise Healthcare Leaders Need, All in One Place
Today, AB&C delivers a truly integrated approach that includes:
- Brand strategy and systemwide marketing
- Full-funnel recruitment strategy and campaigns
- Employer branding and EVP development
- Workforce research, segmentation and analytics
- Creative, digital and media teams aligned across both sides of the house
This is what makes us the C-suite’s agency: we help solve the two hardest—and most expensive—challenges facing healthcare leaders today, with one coordinated strategy and one unified partner.
Ready to Lead the Next Era of Healthcare Branding?
If you’re ready to strengthen your brand—for patients, employees and the long-term financial health of your organization—we’re ready to lead the way.
Connect with AB&C and take the first step toward building a brand that delivers on what healthcare truly requires: excellent care powered by an exceptional workforce.
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Drop your name and email and we’ll send you our eBook on how AI, recruitment, and brand strategy are reshaping healthcare competitiveness, and what leaders must do now to stay ahead:
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