Aloysius Butler & Clark Launches a Fully Integrated Marketing and Talent Acquisition Agency Model for the Healthcare Industry
Built specifically for the C-suite, the agency’s one-strategy, one-team approach focuses on solving two of the hardest and costliest challenges facing healthcare leaders today.
WILMINGTON, Del. (Dec. 5, 2025)— Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the mid-Atlantic, recently introduced a fully integrated marketing and talent acquisition model to support healthcare leaders in overcoming two of their most urgent challenges—stabilizing the workforce and growing patient volume. The new agency model was built specifically with the C-suite in mind. It formalizes AB&C’s more than 20 years of supporting clients at the intersection of healthcare marketing, branding and talent acquisition—and it brings together the expertise, experience and resources of the agency’s healthcare and recruitment marketing divisions.
By offering a one-strategy, one-team approach under one roof, AB&C is putting proven methodologies to work to align patient-facing brand strategy with talent acquisition and employer branding. The focus is on attracting patients as well as attracting and retaining the clinicians and staff that will deliver exceptional care. The launch of the integrated model comes at a time when the healthcare industry is feeling intense pressure in recruitment and patient growth. According to a 2023 survey from the American College of Healthcare Executives, “workforce challenges (e.g., personnel shortages)” ranked as the top concern among hospital CEOs for the third consecutive year, with financial challenges coming in a close second.
“This tells us that staffing is not just an HR problem; it’s a business problem that affects quality of care, patient satisfaction and ultimately the bottom line,” said Shawn Kessler, managing director of recruitment marketing for AB&C. “Today’s workforce shortages threaten service lines, destabilize operations, erode patient experience and eat away at revenue. At the same time, the fight for patient volume has never been more intense. These challenges don’t live in separate silos, and the solutions can’t either.”
The agency’s new model for healthcare leaders works to mitigate a staggering financial loss in revenue due to unfilled vacancies—with the national average net physician revenue estimated to be $2.4 million per year (according to MissingPhysicians.com). AB&C’s fully integrated approach to marketing and talent acquisition includes:
- Brand strategy and systemwide marketing
- Full-funnel recruitment strategy and campaigns
- Employer branding and employee value proposition (EVP) development
- Workforce research, segmentation and analytics
- Creative, digital and media teams aligned across both sides of the house—marketing and recruitment
“We’ve helped health systems across the country achieve everything from organizational brand repositioning and increased patient volumes to improved employee retention and the recovery of millions in lost revenue,” said Maria Mongelli, managing director of healthcare for AB&C. “We understand how healthcare systems work—the pressure points, cultural nuances, operational constraints and leadership realities they face every day.”
To accompany the launch of this integrated healthcare marketing and talent acquisition model, AB&C will be releasing an e-book in early 2026, which covers the top 10 healthcare and recruitment marketing trends for 2026.
About AB&C
Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies in the mid-Atlantic. AB&C has offices in Wilmington, Delaware; Philadelphia and Bloomsburg, Pennsylvania; and Lambertville, New Jersey, and we operate remotely across the globe. The agency’s remarkable 54-year growth is a byproduct of our unique client-centric business structure. Our clients are regional, national and international in scope—and concentrated in five core market segments: healthcare, government, recruitment marketing, consumer and specialty B2B. We combine deep business expertise in these five key industry segments with a robust team of omnichannel experts. The result is the best of everything. Always deeply strategic. Always creatively breaking through. Never the same.™
