October 18, 2017
Storytelling: From a Mere Nicety to a PR Necessity
Gone are the days when the “newness” of a news item was ample motivation to get people interested and mobilized to support a cause, buy a product or develop brand loyalty. Think about it: When was the last time you saw a press conference—including those at the White House—that didn’t include at least one member from the community sharing the impact of the news on him or her? Consider the same question about recent articles you’ve read, TV news reports you’ve seen or interviews you’ve heard.
