As a public relations professional working in the 21^st century, I am reminded every day about the importance of combining traditional tactics with (the ever-growing in popularity) practices from the wonderful world of technology. Social media, search engine optimization and big data analysis—to name a few—are not going away any time soon, but many of us in the marcom industry still have a lot to learn when it comes to integrating these strategies into our campaigns.

Recently, I’ve been taking advice from my friends in Hollywood. You might not believe it, but megastars like Justin Bieber and Taylor Swift have some genius marketing tricks up their sleeves. Let’s take a look at their most recent album launches.Read full post...

As a communication major at the University of Delaware, I have endured endless lectures and read countless chapters about the importance of crisis communication. Any public figure, organization, or institution is vulnerable to a “crisis,” whether a serious threat to people or property or a blow to their reputation. Public relations professionals know that the best way to handle crises is to have a plan. Read full post...