February 5, 2013
Millennials and the “tanning effect”
The rise of social media and nontraditional marketing techniques has also strengthened this brand-youth connection.
The Internet is everywhere — seeping into conversations, bulging out of jean pockets and trembling in the hands of nearly half of the American population. Never in history has access to information been so readily available; never has the information itself been so torrential. One side effect of all this interconnectivity: It has left the youth of first-world countries with ADD. Their attention spans have been cut in half and their efforts to find something engaging usually leave them numb.
Given this bleak reality, how can an advertiser or brand get the attention of the Millennials?Read full post...
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