A Product Placement “Situation”

"The Fitchuation" T-shirt sold by Abercrombie & Fitch

Abercrombie & Fitch released a press statement two weeks ago entitled, “A Win-Win Situation,” in which they offered to pay Michael “The Situation” Sorrentino and his Jersey Shore castmates a “substantial” amount of money to stop wearing their clothes in public. A&F’s statement said, “We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image…. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.”Read full post...

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