Is “adult creep” making social media better for technology companies?

Unless you’ve been tucked away in an alternate dimension for the past decade or so, you know about social media. But are you aware of a social media phenomenon I’ve come to think of as adult creep?

Working adults are creeping into the more popular social media platforms.

Social media was originated and initially populated mostly by young people looking for a way to connect with each other, independent of distance and time. Lately, though, we working adults have started creeping into the more popular social media platforms at an increasing rate. And now that mom and dad may be peeking over their social-media shoulders, our younger counterparts are fleeing the established sites in droves, seeking a more congenial (read, less adult-populated) environment.

Adult creep has certainly increased the concentration of working adults plying social media sites. But does that mean business-to-business companies, particularly technology companies, can finally benefit from social media programs similar to the ones consumer-product marketers have found so enticing? Maybe. But tread carefully — it won’t be easy.Read full post...