Google Partnership — What is it and how did we achieve it?

Google Partner BadgeBack in November 2013, Google replaced its Google Certification Program with its Google Partners Program. Originally, if you worked in the paid search space you would take Google AdWords exams to achieve Google Certification. This meant you were deemed an expert in Google AdWords, making you a more attractive employee and giving your company a leg up on the competition. Companies proudly placed the Google Certified badge on their websites, letting current and potential clients know they were in fact certified by top search engine Google.Read full post...

Chili with a Little TLC

The Ingredients

  • 85/15 Ground Beef
  • 1 can petite tomatoes
  • 1 can diced chilies
  • 1 can light red kidney beans
  • 1 cup salsa
  • sautéd diced white onion and green pepper
  • chili powder
  • cayan red pepper
  • ground cumin
  • salt and pepper
  • crushed red chili pepper flakes
  • 1 package taco seasoning
  • Hot sauce
  • Triple X habanero sauce
  • And a dose of TLCRead full post...

What’s all this twerking about?

If you’re anything like me, a 30-something year old parent who’s typically in bed by 9:30 most nights, you probably weren’t up to watch this year’s MTV’s VMAs. But like most people today, the first thing we go for when we wake up is our mobile device, so the previous night’s big topics are all over social media.

As I drank my morning coffee, I went on Facebook. Scrolling down the page was post after post about Miley Cyrus’s performance. So where did I turn to next? Google. After a quick search on “Miley Cyrus 2013 VMA”, I landed on MTV’s site. Three and a half minutes later, I felt as if I had just witnessed a car crash in very slow motion. Between the bears, her tongue, hip thrusting and then the foam finger, it was an awkward and uncomfortable performance (as described by many faces in the audience, most notably Will Smith and family).

Twerking - Will Smith VMA Reaction

I put down my iPad, pushed my jaw shut and got ready for work.

On the car ride in, I heard on the radio that Miley’s performance received 306,000 tweets in a minute. Let me repeat this stat, 306,000 tweets in ONE minute. That’s more tweets than the Super Bowl blackout received!Read full post...


What makes an impression really an impression?

Doesn’t seem fair for an advertiser to pay for an ad that wasn't viewable, now does it?

For as long as I’ve been in the business of planning and purchasing digital media, we have been buying display ads by impressions served. That means that when the server serving up the banner ad to the site records that an impression has been served, it is counted as an impression. When you buy display ads, oftentimes you pay by impression, and part of my job is to ensure my client’s ad has received the number of impressions I have purchased.Read full post...