Aloysius Butler & Clark amasses 28 Healthcare Marketing awards

WILMINGTON, DE – AB&C, a full-service marketing communications agency, won a total of 28 awards between two prominent healthcare competitions. At the 30^th annual Healthcare Marketing Report Health Advertising Awards, the agency received 19 awards. Also, the agency hoisted nine awards at the 2013 Aster Awards, judged by Marketing Healthcare Today.

“The healthcare marketing industry is just as competitive as healthcare itself,” says AB&C president and CEO John Hawkins. “Our team is tremendous. We start with top healthcare clients and add laser-focused strategy and engaging creative. It’s a recipe for sustained success.”

The Healthcare Advertising Awards are evaluated by a national panel of judges. More than 4,000 entries from 268 agencies were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The agency won awards with 14 different clients. Along with 11 gold, two silver, one bronze and four merit awards, AB&C received a Best in Show for its physicians video mailer for MedStar Union Memorial Hospital, one of only 17 to earn this high designation.

The Aster Awards are produced by Marketing Healthcare Today, a prestigious healthcare publication. This elite competition recognizes the nation’s most talented healthcare marketing professionals. The agency won three gold, four silver and two bronze awards.

Best in Show

MedStarUnion Memorial Hospital, Physicians video mailer

http://www.youtube.com/watch?v=PCfQKZBSNJY

Gold Winners

Abington Memorial Hospital, Ray Didinger radio spot

http://www.youtube.com/watch?v=g1qGRsSp72o

Continuum Health Partners, Child & Family Institute and Friedman Diabetes Institute Social Media

• CFI Facebook: https://www.facebook.com/childfamilyinstituteny
• CFI Twitter: https://twitter.com/child_family_ny
• CFI Blog: http://www.childandfamilyny.org/
• FDI Facebook: https://www.facebook.com/FriedmanDiabetesInstitute
• FDI Twitter: https://twitter.com/fdi_diabetes
• FDI Blog: http://www.friedmandiabetesblog.org/

Delaware Division of Public Health, Man Up Plan Up campaign

http://www.youtube.com/watch?v=Tnb542F0Xmo

Delaware Division of Public Health – Tobacco, My7Minutes t-shirt

Delaware Division of Public Health – Tobacco, Negative Effects of Smoking print series

MedStar Good Samaritan Medical Center, Gilligan Colonoscopy print ad

MedStar Health, Nationals Sports Medicine print ad

MedStar Montgomery Medical Center, Winter ED banner ad

http://www.youtube.com/watch?v=7029qndaqgE

MedStar Union Memorial Hospital, Orthopaedics Brochure

The Chester County Hospital and Health System, Faces TV spot

http://www.youtube.com/watch?v=-ST2Xh85X8Y

Underwood-Memorial Hospital, Cardio Balloon banner ad

http://www.youtube.com/watch?v=1BqbW-RBbHE

The following tables provide the full list of awards.

HEALTHCARE ADVERTISING AWARDS

ASTER AWARDS

AB&C is a 42-year-old full-service marketing communications agency with offices in Wilmington, Delaware; Philadelphia; and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries.