Driving down highway traffic deaths
Last year, Delaware recorded less than 100 traffic deaths for the first time since 1963. AB&C and Delaware’s Office of Highway Safety have been working on numerous initiatives — from curbing aggressive driving to pedestrian safety — to drive that number down even further. Recent campaigns include Click It Or Ticket, which has helped increase the rate of seat belt use to an all-time high of 92% —one of the highest percentages of usage in the nation. Preliminary reports also show that 36% of the 99 traffic deaths in 2013 were alcohol-related. This percentage decreased dramatically from 2012 when 60 (or 52%) of the 116 motorist fatalities were alcohol-related.
http://www.youtube.com/watch?v=ZBNalKhuTyI
http://www.youtube.com/watch?v=tHjLnvId9bI
http://www.youtube.com/watch?v=Sy1qMDYhlFo
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- Pedestrian safety campaign poster.
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- Click it or Ticket campaign – outdoor media.
