Want to hear something scary for the state of Delaware? Delaware is the third-most-obese state in the country, coming in behind only West Virginia and Mississippi, with 34.4 percent of its population overweight or obese. A comprehensive, systematic review of the evidence by the World Cancer Research Fund (WCRF) and American Institute for Cancer Research (AICR)—in the report entitled Food, Nutrition, Physical Activity, and the Prevention of Cancer: a Global Perspective—concluded that obesity is an established risk factor for several cancers.Read full post...

The AB&C group celebrating at the ADDYs party.

As a result of our creative work with several valued clients, we were recently honored with seven local American Advertising Awards, widely known as the ADDYs. The competition, hosted earlier in March by the Philly Ad Club, annually attracts thousands of entries from top agencies of the Greater Philadelphia area. Considered the most prestigious awards of the region, the ADDYs inspire some of the industry’s most creative work and honor excellence in advertising. AB&C was awarded two gold and five silver trophies for their work in various mediums, including print, radio, video and full campaign.Read full post...

Looking great atop the Lit Brothers Building! AB&C was proud to team up with Susan G. Komen Philadelphia to embrace thousands of people living, working and visiting Philadelphia in the hope and excitement of the 2016 Race for the Cure. Read full post...

Winter: It can be the most wonderful time of the year, but it can also be the most dangerous—especially on the road. AB&C works with the Delaware Office of Highway Safety (OHS) throughout the year to make drivers and pedestrians aware of the state’s laws along with the dangers of speeding, driving under the influence, distracted driving and the like. However, the holiday seasonRead full post...

From a pool of approximately 6,500 entries, Aloysius Butler & Clark emerged a winner five times in the 2015 MarCom Awards, an annual, international creative competition for marketing and communications professionals. Entries for this year’s competition were submitted from business and communications firms from all 50 U.S. states, Canada and more than 30 other countries. AB&C took two top platinum prizes, two second-place gold prizes and an honorable mention.Read full post...

Educating beach-goers in Dewey about protecting their skin.

Leah Haugh and Dante LaPenta made some statewide and national PR noise for Aloysius Butler & Clark. The pair won first place awards from the Delaware Press Association and the National Federation of Press Women (NFPW). Let’s see how they made it happen.

Working with the Delaware Division of Public Health, the AB&C public relations team was tasked with spreading the word on spreading sunscreen as well as getting screened for skin cancer. And as the behavior change marketing experts at AB&C know better than most, getting people to even consider a behavior modification (like turning off the tanning bed) is no easy task.Read full post...

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Some creative is just fun to show off. Recently we partnered with the good folks at Newark Natural Foods, a healthy foods grocery store, to help them with a rebranding effort. They plan to launch the campaign as they expand to a larger location.We worked on a brand discovery project, updated their logo and produced in-store posters, among other things.Read full post...

Our Steve Merino joined Dan Levy on Bleacher Report Radio to discuss Super Bowl commercials and the creative process. What were his favorites? Hint: You’re not you when you’re hungry.

Someone’s excited for the Super Bowl commercials! Settle down, Steve.

Who’s ready for the Super Bowl … commercials? Our team has plenty to say about Sunday’s big ads. So our Steve Merino put on his best radio voice and joined Phil Feliceangeli on WDOV/WILM. From babies on roller skates to talking horses, here was Steve’s take:Read full post...

Did you get the AB&C holiday card this year? No? Let’s make sure that doesn’t happen again! Just go to our contact form and we’ll have the Ghost of Christmas Yet to Come drop it off next year. He’s definitely a little scary, but put a lot of marshmallows in his hot chocolate, and he’ll lighten up.

Scroll down and enjoy!

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Explaining a Deep Brain Stimulation (DBS) procedure is best left to the experts. But promoting the life-changing benefits of the procedure is easy when you have the proof.Read full post...

AtlantiCare branding banner

When AtlantiCare originally established their corporate brand, the theme “Taking You Well Into The Future” became the expression that captured the brand experience. Since that time, the organization has grown significantly. It has fulfilled its promise of wellness with many programs and initiatives. But the marketing leaders had questions.Read full post...

We recently launched a skin cancer campaign for the state of Delaware that included two testimonials — Samantha’s story about how she lost her 28-year-old husband Brett six months after he was diagnosed with stage 4 melanoma, and Terri’s story about the seven surgeries she had on her face after years of indoor and outdoor tanning. We placed both videos on Healthy Delaware’s Facebook page to encourage Delawareans to be sun-smart and get screened for skin cancer.
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Pull up your favorite beach chair, grab a drink with a little umbrella in it and take a look at some tourism creative from, you guessed it, those cool characters at AB&C.

Print ad: Southern Delaware

Print ad: Southern Delaware

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Abington Health, a healthcare system with locations throughout Montgomery and Bucks counties, conducted research showing that consumers and employees had low awareness of the advanced and complex services available throughout the system. After many brainstorming sessions and concept meetings, Abington Health and AB&C found a solution to the problem and the “Power” campaign was born.Read full post...