Aloysius Butler & Clark Wins the Highest Honor at the 2024 MASHSMD Healthcare Marketing Awards
Agency’s advertising and PR excellence recognized with a platinum award for best overall campaign, plus three gold and two bronze awards.
WILMINGTON, Del. (June 13, 2024) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, recently received a total of six recognitions—including the highest honor of a platinum award for best overall campaign—at the 2024 Mid-Atlantic Society for Healthcare Strategy and Marketing Development (MASHSMD) awards for marketing excellence. In addition to the platinum prize, which was awarded for the agency’s “Big Energy” campaign for Phoenix Children’s, AB&C brought home gold and bronze awards for other work created for Phoenix Children’s as well as for campaigns for AtlantiCare and Grand View Health.
Each year, the MASHSMD awards recognize the creativity, strategic innovation and impactful contributions of healthcare marketing professionals and organizations across the mid-Atlantic region, advancing the MASHSMD mission to support healthcare marketing professionals in their efforts to improve healthcare outcomes and promote health and wellness.
“Our Big Energy campaign resulted from the ‘big trust’ that exists between Phoenix Children’s and AB&C,” said Steve Merino, AB&C’s chief creative officer. “They are a bold organization that wanted their marketing to reflect that. When we recommended having world-class physicians dance on camera, we knew it was a big ask, but our relationship—that trust we have—moved things forward. The results speak for themselves.”
AB&C has earned a number of MASHSMD marketing excellence awards over the years, including four in 2023. The awards earned in 2024 demonstrate the diversity of AB&C’s strategic and creative capabilities, as well as the agency’s ability to deliver results in advertising and public relations. AB&C’s honors for 2024 are as follows:
Platinum Award for Best Overall Campaign: Phoenix Children’s “Big Energy” brand campaign. Recognized as an outstanding campaign that demonstrated exceptional creativity and impact, earning well-deserved recognition.
Gold, Integrated Marketing: AtlantiCare American Heart Month campaign. The campaign connected with 2.5 million people through 21 media placements, significantly boosting website traffic and cementing AtlantiCare’s position as a leader in cardiac services.
Gold, Public Relations and Communications: AtlantiCare Cancer Awareness campaign. The campaign raised awareness of cancer care services through compelling patient stories and expert interviews, featured in major media outlets across New Jersey.
Bronze, Public Relations and Communications: Phoenix Children’s Annual Report. Highlighting growth and innovation, the annual report reinforced Phoenix Children’s commitment to a healthier future for children and families.
Bronze, Advertising: Grand View Health “Spine Care That’s Ahead of the Curve” campaign. The campaign achieved over 1.5 million impressions and a high click-through rate in its first month.
Gold, Branding Design and Visuals: Phoenix Children’s “Big Energy” campaign. This campaign delivered an impressive number of impressions, solidifying Phoenix Children’s as a premier pediatric health system.
About AB&C
Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies on the East Coast and one of Adweek’s 50 “Top Shops” in America. With offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, AB&C has played a significant role in the industry for over 50 years. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries.
