Aloysius Butler & Clark Launches New Agency Brand and Website
Never the same™ positioning and new website highlight 50-plus years of proven results supporting clients.
WILMINGTON, Del. (Oct. 15, 2025) — Aloysius Butler & Clark (AB&C), one of the largest full-service independent marketing communications agencies in the mid-Atlantic, today introduced an exciting agency rebrand and the launch of its new website. With dynamic new positioning, Never the same™, the AB&C brand and site embrace a story the agency has been writing for more than five decades—demonstrating the ways its structure, capabilities, growth and strategies offer both the stability and fluidity to exceed client expectations and deliver results.
“Every client comes to us with a unique challenge in branding, PR, media or digital marketing,” said Steve Merino, chief creative officer. “Never the same™ isn’t just about our ability to manage an array of one-of-a-kind marketing problems. It’s also about results. We help clients take the next step to becoming bigger, stronger brands.”
Focused on helping new and prospective clients start or continue their journey to game-changing brand building, audience engagement, and content creation and placement, the new website is highly interactive and content rich. It offers case studies, client testimonials and a delineation of services spanning the agency’s five business hubs—healthcare, behavior change, recruitment marketing, consumer and specialty B2B. Designed to be dynamic, fun and inviting, the site offers several key new features, including:
- A significantly expanded section of work, with dozens of case studies
- In-depth service content, allowing clients to understand the depth and breadth of what AB&C offers
- Insights and opinions from AB&C’s industry experts
- Easy site navigation
The site also features the unicorn, which is quickly becoming the AB&C mascot. More than just a fun visual, the unicorn embodies everything the agency and its new brand stand for—partnerships and work that are disruptive, imaginative, unique and results-driven.
About AB&C
Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies in the mid-Atlantic. AB&C has offices in Wilmington, Delaware; Philadelphia and Bloomsburg, Pennsylvania; and Lambertville, New Jersey, and we operate remotely across the globe. The agency’s remarkable 54-year growth is a byproduct of our unique client-centric business structure. Our clients are regional, national and international in scope—and concentrated in five core market segments: healthcare, behavior change, recruitment marketing, consumer and specialty B2B. We combine deep business expertise in these five key industry segments with a robust team of omnichannel experts. The result is the best of everything. Always deeply strategic. Always creatively breaking through. Never the same.™
