“Pep Rally in Your Pocket” campaign scored big through three levels of competition to earn the agency the highest level of recognition.

WILMINGTON, Del. (June 4, 2026)—Aloysius Butler & Clark (AB&C), one of the largest full-service independent marketing agencies in the mid-Atlantic, was awarded a Gold ADDY® at the national level for the 2026 American Advertising Awards, an annual competition overseen by the American Advertising Federation (AAF). The highest level of achievement for the competition, the Gold ADDY recognizes the height of creative excellence. AB&C was the only agency in the region to receive a Gold ADDY in the 2026 national competition.

AB&C’s winning campaign, “Pep Rally in Your Pocket,” earned its Gold ADDY in the guerrilla marketing category, surpassing approximately 25,000 entries through three rigorous tiers of judging—Philadelphia metro, regional and national.

Created to harness Philly pride when the Philadelphia Eagles made it to football’s big game in 2025, the campaign started with a billboard near the Kansas City Chief’s Arrowhead Stadium. The digital board encouraged people to call 816-323-GO KC for a “pep rally in your pocket.” When people called the number, they were greeted with a rousing version of the “Fly, Eagles, Fly!” fight song. AB&C added a donation component, resulting in a $5,000 total donation to the Eagles Autism Foundation and Kansas City’s Hunt Family Foundation.

What captured the accolades of ADDY judges went far beyond the single digital billboard. Judges evaluated all creative and strategic dimensions of the “Pep Rally in Your Pocket” entry, which highlighted social and PR efforts that resulted in engagement of viral proportions in and beyond Philadelphia and Kansas City.

“We won gold against some of the most prestigious agencies across the country—not because we successfully executed a promotional stunt but because ‘Pep Rally in Your Pocket’ demonstrates what can be achieved when a full-service team comes together around a single idea,” said Colleen Masters, AB&C’s executive creative director. “As proud as we are of the award, we’re even prouder of what it represents: bold ideas, smart strategy, flawless execution and the collective talent of a team that shows up every day to help our clients stand out.”

At the height of the seven-day campaign the number was receiving approximately 1,000 calls per hour. All told, 333,487 calls were made while the integrated PR and marketing efforts generated 19.6 million total media impressions and 107 news stories.

Masters accepted the National Gold ADDY on behalf of AB&C at the AAF ADMERICA National Conference in Austin, Texas, on May 29. For the AB&C team, the award ceremony delivered an “extra point” they hadn’t anticipated when concepting the campaign.

“While ‘Pep Rally in Your Pocket’ was about trolling Kansas City, for all of us in Philly, there’s something incredibly satisfying about hearing our Eagles fight song loud and clear in a conference center in Texas during the ceremonies,” said Masters.

About AB&C

Aloysius Butler & Clark (AB&C) is one of the largest, independent full-service marketing communications agencies in the mid-Atlantic. AB&C has offices in Wilmington, Delaware; Philadelphia and Bloomsburg, Pennsylvania; and Lambertville, New Jersey, and we operate remotely across the globe. The agency’s remarkable 54-year growth is a byproduct of our unique client-centric business structure. Our clients are regional, national and international in scope—and concentrated in five core market segments: healthcare, behavior change, recruitment marketing, consumer and specialty B2B. We combine deep business expertise in these five key industry segments with a robust team of omnichannel experts. The result is the best of everything. Always deeply strategic. Always creatively breaking through. Never the same.™

Built specifically for the C-suite, the agency’s one-strategy, one-team approach focuses on solving two of the hardest and costliest challenges facing healthcare leaders today.

WILMINGTON, Del. (Dec. 5, 2025)— Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the mid-Atlantic, recently introduced a fully integrated marketing and talent acquisition model to support healthcare leaders in overcoming two of their most urgent challenges—stabilizing the workforce and growing patient volume. The new agency model was built specifically with the C-suite in mind. It formalizes AB&C’s more than 20 years of supporting clients at the intersection of healthcare marketing, branding and talent acquisition—and it brings together the expertise, experience and resources of the agency’s healthcare and recruitment marketing divisions.

By offering a one-strategy, one-team approach under one roof, AB&C is putting proven methodologies to work to align patient-facing brand strategy with talent acquisition and employer branding. The focus is on attracting patients as well as attracting and retaining the clinicians and staff that will deliver exceptional care. The launch of the integrated model comes at a time when the healthcare industry is feeling intense pressure in recruitment and patient growth. According to a 2023 survey from the American College of Healthcare Executives, “workforce challenges (e.g., personnel shortages)” ranked as the top concern among hospital CEOs for the third consecutive year, with financial challenges coming in a close second.

“This tells us that staffing is not just an HR problem; it’s a business problem that affects quality of care, patient satisfaction and ultimately the bottom line,” said Shawn Kessler, managing director of recruitment marketing for AB&C. “Today’s workforce shortages threaten service lines, destabilize operations, erode patient experience and eat away at revenue. At the same time, the fight for patient volume has never been more intense. These challenges don’t live in separate silos, and the solutions can’t either.”

The agency’s new model for healthcare leaders works to mitigate a staggering financial loss in revenue due to unfilled vacancies—with the national average net physician revenue estimated to be $2.4 million per year (according to MissingPhysicians.com). AB&C’s fully integrated approach to marketing and talent acquisition includes:

• Brand strategy and systemwide marketing
• Full-funnel recruitment strategy and campaigns
• Employer branding and employee value proposition (EVP) development
• Workforce research, segmentation and analytics
• Creative, digital and media teams aligned across both sides of the house—marketing and recruitment

“We’ve helped health systems across the country achieve everything from organizational brand repositioning and increased patient volumes to improved employee retention and the recovery of millions in lost revenue,” said Maria Mongelli, managing director of healthcare for AB&C. “We understand how healthcare systems work—the pressure points, cultural nuances, operational constraints and leadership realities they face every day.”

To accompany the launch of this integrated healthcare marketing and talent acquisition model, AB&C will be releasing an e-book in early 2026, which covers the top 10 healthcare and recruitment marketing trends for 2026.

About AB&C

Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies in the mid-Atlantic. AB&C has offices in Wilmington, Delaware; Philadelphia and Bloomsburg, Pennsylvania; and Lambertville, New Jersey, and we operate remotely across the globe. The agency’s remarkable 54-year growth is a byproduct of our unique client-centric business structure. Our clients are regional, national and international in scope—and concentrated in five core market segments: healthcare, government, recruitment marketing, consumer and specialty B2B. We combine deep business expertise in these five key industry segments with a robust team of omnichannel experts. The result is the best of everything. Always deeply strategic. Always creatively breaking through. Never the same.^™