Agency welcomes Alex Wittchen as managing director of strategy and Annette DeHaven as associate director of employer brand strategy. 

WILMINGTON, Del. (May 1, 2025) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies on the East Coast, has expanded their strategy team with the addition of two key hires. Alex Wittchen, managing director of strategy, will oversee the entire agency’s strategic offering. Meanwhile, Annette DeHaven joins the agency’s recruitment marketing team as associate director of employer brand strategy. These additions are part of a multiyear strategic structuring to better meet the growing need for integrated strategies among AB&C’s expanding roster of B2B and B2C clients.

“We’ve been carefully seeking the right professionals to enrich current client relationships—and secure new ones—by being strategic problem-solvers,” said Paul Pomeroy, AB&C’s chief executive officer. “Clients are looking to us not to just ‘make great work’ but to also take a more comprehensive, strategic approach, and then be the very best executors of all the tactics that support that strategy. The addition of Alex and Annette further elevates AB&C’s ability to do this in two areas of consistent growth for our agency.”

Before joining AB&C as managing director of strategy, Wittchen spent seven years with 160/90, building and running the brand strategy practice, winning a gold and silver Clio Award in the process. Her experience spans multiple verticals—from professional sports and entertainment to higher education, healthcare and more—and has taken her to Belgium and Rome to develop brands.

DeHaven, associate director of employer brand strategy, brings more than 20 years of experience partnering with global organizations to develop and activate employer brands, internal communications and recruitment marketing strategies, as well as high-performance career sites. Most recently, she served as account director with Ph.Creative, where she led the management of the agency’s top global accounts, resulting in a silver Transform Award (North America) for Best Employer Brand in 2023. 

Over the past several years, annual growth at AB&C has been steady, encompassing multiple divisions, including healthcare, behavior change, recruitment marketing, B2B and B2C. AB&C projects continued, consistent growth through and beyond its 54th year in the industry, as the agency remains true to its Delaware roots while expanding its community footprint in and around the Philadelphia metro area.

About AB&C

Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies on the East Coast. AB&C has offices in Philadelphia and Bloomsburg, Pennsylvania, as well as Wilmington, Delaware, and operates remotely across the globe. The agency’s remarkable 54-year growth is a byproduct of a unique, client-centric business structure. Our clients are regional, national and international in scope—and concentrated in five core market segments: healthcare, behavior change, recruitment marketing, consumer and specialty B2B. We combine deep business expertise in these five key industry segments with a robust team of omnichannel experts. The result is the best of everything. Always deeply strategic. Always creatively breaking through. Never the same.

WILMINGTON, Del. (May 1, 2025) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies on the East Coast, recently named Alex Parkowski an additional owner of the company. AB&C has also made leadership changes in its creative and recruitment departments. The expanded roles of these team members support the agency’s strategies to drive steady annual growth across multiple divisions.  

Parkowski, previously division director, has taken on a larger leadership role as owner/managing director of behavior change. She joins Paul Pomeroy, chief executive office; Steve Merino, chief creative officer; and Joanna Ford, chief communications officer, as an owner. Since joining AB&C nearly 19 years ago, Parkowski has been instrumental in establishing and growing the agency’s behavior change division. She will continue to oversee government clients with needs ranging from increasing statewide vaccines and health screenings to improving outcomes for at-risk mothers and infants.   

In addition, Shawn Kessler now fulfills responsibilities for the agency as partner/managing director of recruitment marketing. Kessler, who joined AB&C more than 15 years ago, most recently served as managing director of recruitment marketing before assuming his new role. He will continue to oversee the recruitment marketing division, leading division growth and expanding resources to ensure client needs are met with the most up-to-date tools and opportunities. 

Colleen Masters, previously group creative director, has been promoted to executive creative director. In her new position, Masters is responsible for overseeing the entire creative department and ensuring the quality of the creative work that leaves the agency. She will help direct new creative strategies, support new business initiatives and ensure the creative department is a successful partner across all our full-service disciplines. “I’m proud and excited to turn the agency’s creative reins over to Colleen. No one deserves it more,” said Merino.  

“These three individuals have shown extraordinary dedication to the agency as well as our clients—earning the respect of their coworkers, the teams they manage and our clients,” said Pomeroy. “In their time with AB&C, they have contributed to agency growth by expanding and honing their professional specialties and have proven their ability to take on leadership roles that exceed expectations for our clients. We are excited to have Alex, Shawn and Colleen in these elevated roles.” 

About AB&C

Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies on the East Coast. AB&C has offices in Philadelphia and Bloomsburg, Pennsylvania, as well as Wilmington, Delaware, and operates remotely across the globe. The agency’s remarkable 54-year growth is a byproduct of a unique, client-centric business structure. Our clients are regional, national and international in scope—and concentrated in five core market segments: healthcare, behavior change, recruitment marketing, consumer and specialty B2B. We combine deep business expertise in these five key industry segments with a robust team of omnichannel experts. The result is the best of everything. Always deeply strategic. Always creatively breaking through. Never the same.