Is your positioning and brand message platform speaking to consumers?

All the best brand managers revise their messaging platforms to reflect changes in the market. They do this to remain relevant to their consumers and their markets.

Now is the time for healthcare marketers to look at their positioning and message platforms to determine if they need revisions. During this pandemic, two competing images of healthcare providers have emerged: With their position as defenders of the community’s health restored, and their willingness to risk their lives to help others, healthcare providers are seen as heroes and valuable community resources. But the fact that they were overwhelmed by the number, severity and supply needs of COVID-19 patients creates a different perception.Read full post...