72% of Internet users look for health information online – is there information you could be offering them?

The short answer is yes. According to an article in Social Media Today:

• 72% of Internet users look for health information online.
• 77% of Internet users read blogs.
• 81% of U.S. consumers trust advice and information from blogs.
• Companies that blog have 97% more inbound links.

OK, you say, this makes sense for a larger B2C brand. But what does it mean to me and my hospital? Read full post...

HubSpot: Companies that blog 15 or more times per month get 5X more traffic than companies that don’t blog at all.

The short answer is yes. According to a recent article in Social Media Today:

• 81% of U.S. consumers trust advice and information from blogs.
• Small businesses with blogs generate 126% more leads.
• 61% of U.S. consumers have made a purchase based on a blog post.

So how do you write a good one?Read full post...

Don’t be known for having a short temper and being unprofessional.

The Internet has made it easy to complain about anything at the drop of a hat. Whether or not the complaints are justified, it’s important to know how to handle them without offending the complainer or the rest of your customer base. So here’s what not to do:

1. Make the person feel like an idiot.

I recently participated in a company’s event that was very poorly run. After hearing several complaints, a friend of mine sent the organizer an email relaying the group’s frustration. The organizer responded by posting the message on the company’s Facebook page and picking it apart line by line. He essentially tore my friend a new one. What a great way to alienate a paying customer and anyone with similar opinions.Read full post...