Maria Stearns, Healthcare Team Director

AB&C has been and will continue to be a regular contributor in 2013 to the Ragan’s Health Care Communication News blog, a daily news website that focuses on healthcare social media, marketing, health communications, pharma and physicians. We’re honored to contribute our client stories and expertise to this go-to online resource for the latest in healthcare. Maria Stearns wrote our current post, Hospital communicators: Nix the jargon, in which she implores marketers to push past the expected hospital descriptors to get to the source of what really differentiates hospitals.

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Official Payments Corporation

Official Payments Corp. (OPC), a leading provider of electronic payment solutions, has named AB&C its agency of record. AB&C has been doing project work with OPC for several years and will now handle the company’s digital media campaigns, public relations initiatives and blog writing. We’re happy to be taking our relationship to the next level!

AB&C named a Top Workplace in Delaware

How did AB&C become one of “2012 Top Workplaces in Delaware”? By being such a great place to work! The News Journal asked Workplace Dynamics to survey 31,803 workers at 458 Delaware companies, and AB&C employees had some nice things to say. It’s simple — we love what we do and we love where we do it.

AB&C awarded Sandy Spring Bank account

Sandy Spring Bank, a community financial institution with 49 branches in Maryland and Northern Virginia, has charged AB&C with rebranding its wealth management division, West Financial Services, as well as refreshing all external communication materials.

AB&C lends a helping hand to Beverly's Helping Hands Childcare

For more than a year, AB&C has been lending counsel and support to Beverly’s Helping Hands Childcare, our neighbor on 9th Street, to realize their dream of a playground to serve the more than 100 children attending the facility. General Manager Lydia Miller (center) and some of her staff invited us over to view the progress. An official opening is planned for September.

Our 2011 holiday card earned us a Gold ADDY award at the Philadelphia ADDY award competition this year. The ADDY Awards is the advertising industry’s largest competition, boasting more than 50,000 entries each year.

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AB&C awarded AtlantiCare physician recruitment marketing account

AB&C is excited to add AtlantiCare, the largest healthcare organization in southeastern New Jersey, to the client roster. We will be enhancing their physician recruitment marketing efforts by helping them with physician employment branding, creating a physician recruitment portal for their website, creating trade show materials, and providing strategic consultation services.

Celebrating the holidays with silver and golds!

AB&C was honored with four gold awards and one silver in the 35th Annual JASPER Awards competition. Sponsored by the Jersey Shore Public Relations and Advertising Association (JSPRAA), the competition drew more than 265 entries.

Our work with St. Joseph’s Healthcare System Children’s Hospital in Paterson, NJ, won gold for outdoor billboard advertising, print poster material and print brochure, and silver for magazine advertising. We also received a gold award for newspaper advertising created for Underwood Memorial Hospital, Woodbury, NJ, highlighting maternity care.

It’s always great to be recognized with our clients for our combined creative efforts. We’re happy to share this good news with you.

Award-winning work

That’s why I’m happy to report that AB&C recently won 12 awards at the 2009 Aster Awards, a medical and healthcare marketing awards program. The awards —golds, silvers and bronzes — recognized creative work in direct mail, web design, television, collateral and print. Check it out for yourself.

One gold was for our design of the St. Joseph Hospital Website. St. Joe’s old website was packed with information, but you had to take the time to dig through it. And that was the problem — especially because the good people of Greater Nashua, western New Hampshire and northern Massachusetts — the hospital’s audience — are very tech-savvy and look to the Internet as their first source of medical information. So after we impressed St. Joe’s with unique micro-sites for some of their new campaigns, they decided it was well past time to overhaul their main website.Read full post...

Award-winning work

AB&C earned 11 awards, including a “Best in Show,” at the Twenty-Sixth Annual Healthcare Advertising Awards, the nation’s oldest and largest healthcare advertising awards competition, sponsored by Healthcare Marketing Report. Click to see the winning creative.

AB&C took top honors (the “Best in Show” award) for developing a Physician Recruitment Showcase Book on behalf of Geisinger Health System of Danville, Pennsylvania. Physician recruitment is challenging and highly competitive —particularly for Geisinger Health System, a renowned but remote health system in rural Pennsylvania. Recruitment branding has always represented Geisinger as a place where physicians are thought leaders and innovators — where they can be heard, do research, teach and pioneer revolutionary treatments and modalities.

Our idea was to create a showcase book that would capture the essence of the Geisinger physician experience. The book parallels scientific/technologic photography with quotes that aren’t so much inspirational as they are aspirational. We chose quotes from contemporary sources rather than “dead Greek guys.” Other photography captured the lifestyle of the physicians with captions that contrasted their leisure pastimes with their clinical pursuits. Response has been good — the piece has gotten high marks from physician candidates.