July 16, 2015

Aloysius Butler & Clark Wins Three Golds and “Best of Newspaper Campaign” from the New Jersey Ad Club

Three of AB&C’s healthcare clients were among the winners.

Wilmington, DE—Aloysius Butler & Clark won five awards at the 47^th annual Jersey Awards, hosted by the New Jersey Advertising Club. Ads for three of AB&C’s New Jersey healthcare clients—Rutgers Cancer Institute of New Jersey, Holy Name Medical Center and Cooper University Health Care—were among the winners.

With “Best of” as the highest recognition, the Rutgers Cancer Institute of New Jersey brand campaign won both first place and the overall award for “Best of” in the Newspaper campaign category. Cooper University Health Care won a first-place award in the Consumer Magazine Campaign category for a campaign featuring the MD Anderson Cancer Center at Cooper. Additionally, newspaper ads for Holy Name Medical Center won first-place and second-place awards.

“Healthcare has always been a big industry for us, and continuing to get recognized shows we’re able to stay on top of all the changes in the industry,” says Paul Pomeroy, managing partner and director of marketing at AB&C. “Great working relationships turn out great creative, and that is absolutely the case for these three New Jersey–based clients.”

In the state of New Jersey, the New Jersey Advertising Club is the largest organization of its kind, with a membership that includes agencies, corporations, designers and nonprofit groups. The 47^th Jersey Awards featured numerous categories with more than 500 total entries.