Aloysius Butler & Clark Announces New Ownership and Leadership Promotions
WILMINGTON, Del. (May 1, 2025) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies on the East Coast, recently named Alex Parkowski an additional owner of the company. AB&C has also made leadership changes in its creative and recruitment departments. The expanded roles of these team members support the agency’s strategies to drive steady annual growth across multiple divisions.
Parkowski, previously division director, has taken on a larger leadership role as owner/managing director of behavior change. She joins Paul Pomeroy, chief executive office; Steve Merino, chief creative officer; and Joanna Ford, chief communications officer, as an owner. Since joining AB&C nearly 19 years ago, Parkowski has been instrumental in establishing and growing the agency’s behavior change division. She will continue to oversee government clients with needs ranging from increasing statewide vaccines and health screenings to improving outcomes for at-risk mothers and infants.
In addition, Shawn Kessler now fulfills responsibilities for the agency as partner/managing director of recruitment marketing. Kessler, who joined AB&C more than 15 years ago, most recently served as managing director of recruitment marketing before assuming his new role. He will continue to oversee the recruitment marketing division, leading division growth and expanding resources to ensure client needs are met with the most up-to-date tools and opportunities.
Colleen Masters, previously group creative director, has been promoted to executive creative director. In her new position, Masters is responsible for overseeing the entire creative department and ensuring the quality of the creative work that leaves the agency. She will help direct new creative strategies, support new business initiatives and ensure the creative department is a successful partner across all our full-service disciplines. “I’m proud and excited to turn the agency’s creative reins over to Colleen. No one deserves it more,” said Merino.
“These three individuals have shown extraordinary dedication to the agency as well as our clients—earning the respect of their coworkers, the teams they manage and our clients,” said Pomeroy. “In their time with AB&C, they have contributed to agency growth by expanding and honing their professional specialties and have proven their ability to take on leadership roles that exceed expectations for our clients. We are excited to have Alex, Shawn and Colleen in these elevated roles.”
About AB&C
Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies on the East Coast. AB&C has offices in Philadelphia and Bloomsburg, Pennsylvania, as well as Wilmington, Delaware, and operates remotely across the globe. The agency’s remarkable 54-year growth is a byproduct of a unique, client-centric business structure. Our clients are regional, national and international in scope—and concentrated in five core market segments: healthcare, behavior change, recruitment marketing, consumer and specialty B2B. We combine deep business expertise in these five key industry segments with a robust team of omnichannel experts. The result is the best of everything. Always deeply strategic. Always creatively breaking through. Never the same.
