Aloysius Butler & Clark Strengthens Strategy Team with Hires in Brand Strategy and Recruitment Marketing
Agency welcomes Alex Wittchen as managing director of strategy and Annette DeHaven as associate director of employer brand strategy.
WILMINGTON, Del. (May 1, 2025) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies on the East Coast, has expanded their strategy team with the addition of two key hires. Alex Wittchen, managing director of strategy, will oversee the entire agency’s strategic offering. Meanwhile, Annette DeHaven joins the agency’s recruitment marketing team as associate director of employer brand strategy. These additions are part of a multiyear strategic structuring to better meet the growing need for integrated strategies among AB&C’s expanding roster of B2B and B2C clients.
“We’ve been carefully seeking the right professionals to enrich current client relationships—and secure new ones—by being strategic problem-solvers,” said Paul Pomeroy, AB&C’s chief executive officer. “Clients are looking to us not to just ‘make great work’ but to also take a more comprehensive, strategic approach, and then be the very best executors of all the tactics that support that strategy. The addition of Alex and Annette further elevates AB&C’s ability to do this in two areas of consistent growth for our agency.”
Before joining AB&C as managing director of strategy, Wittchen spent seven years with 160/90, building and running the brand strategy practice, winning a gold and silver Clio Award in the process. Her experience spans multiple verticals—from professional sports and entertainment to higher education, healthcare and more—and has taken her to Belgium and Rome to develop brands.
DeHaven, associate director of employer brand strategy, brings more than 20 years of experience partnering with global organizations to develop and activate employer brands, internal communications and recruitment marketing strategies, as well as high-performance career sites. Most recently, she served as account director with Ph.Creative, where she led the management of the agency’s top global accounts, resulting in a silver Transform Award (North America) for Best Employer Brand in 2023.
Over the past several years, annual growth at AB&C has been steady, encompassing multiple divisions, including healthcare, behavior change, recruitment marketing, B2B and B2C. AB&C projects continued, consistent growth through and beyond its 54th year in the industry, as the agency remains true to its Delaware roots while expanding its community footprint in and around the Philadelphia metro area.
About AB&C
Aloysius Butler & Clark (AB&C) is one of the largest independent full-service marketing communications agencies on the East Coast. AB&C has offices in Philadelphia and Bloomsburg, Pennsylvania, as well as Wilmington, Delaware, and operates remotely across the globe. The agency’s remarkable 54-year growth is a byproduct of a unique, client-centric business structure. Our clients are regional, national and international in scope—and concentrated in five core market segments: healthcare, behavior change, recruitment marketing, consumer and specialty B2B. We combine deep business expertise in these five key industry segments with a robust team of omnichannel experts. The result is the best of everything. Always deeply strategic. Always creatively breaking through. Never the same.
