Everyone needs an advocate.

Imagine getting a blood test and never hearing from the doctor about the results so you assume everything is OK. Now fast-forward eight months — you’re paler and more bruised than usual so you go get more blood work. Then you wake up on your birthday and get a call from your doctor telling you to get to the emergency room. That’s exactly what happened to Matt Sheehan a month ago. After going to the ER at Hackensack University Medical Center, Sheehan learned he has a rare blood disorder — aplastic anemia. This means that the bone marrow does not make enough blood cells. It also means that Sheehan has to go through countless tests, transfusions, biopsies and other health nightmares.Read full post...

The bi-plane cake for St. Joseph's Children's Hospital

A recent episode of TLC’s The Cake Boss (“Bi-Plane, Bridezilla & Busting Buddy”) featured our client, St. Joseph’s Children’s Hospital. The reality show follows Buddy Valastro, the master baker of Carlo’s City Hall Bake Shop in Hoboken, NJ, as he and his team create amazing cakes and pastries.

During this episode, Buddy created a completely edible version of the St. Joseph’s Children’s Hospital bi-plane logo and unveiled the cake at the hospital’s annual Cooking for Kids event. Although we were fortunate enough to be in attendance at the event, it was great to see how Buddy and his team created the cake and debated how to bring the logo to life. But what was most rewarding was watching the work that the AB&C team did come to life on TV. Our team updated the Children’s Hospital logo last year and also designed the posters that were visible at the end of the episode when the cake was brought to the event. But the real highlight of the show was when “bridezilla” destroyed her wedding cake and insisted on a new one for the next day!