
Making Hospital Commercials Memorable
What commercials stick out the most in your memory? Maybe it’s “Keep your hands off my Doritos!” Maybe it’s the Geico cavemen spots. What makes them memorable? That’s easy — they’re funny.
Now, when’s the last time you told a friend, “Oh, man, you should see this hospital commercial!” Exactly. Healthcare-related ads are typically very subdued: a panoramic view of a hospital floor, smiling doctors and nurses, high-tech equipment, etc. A soothing voice assures you that, as a patient, you’ll receive the best care possible. Ho-hum.
Is there another way to get that message across?Read full post...