The likelihood of an ad to appear in search results depends on three key factors.

You have a paid search engine campaign for your client right? Of course you do. It’s 2012 — how could your client not be present in paid search results?

More and more often, online advertising has come to mean search engine advertising or, more simply, paid text ads that appear in search results. While this has become a staple of online paid media, few companies understand how to write effective text ads. What’s an effective ad? An ideal text ad appears first or second in paid search results and yields a click-through rate ranging from 0.80% to 2.0%.Read full post...

There are huge advantages to using a CMS, but some of these features also bring disadvantages.

As a Technical Director at AB&C, I’m mainly involved in the technical production for our web projects — from landing pages for specific campaigns to websites for hospital systems. For the last few years, we’ve been doing much of this production in a content management system (CMS), a web-based application that enables us to give our clients design templates that they can fill in with text and pictures.Read full post...

Search Engine Optimization

You have finally launched a beautiful customer-centric website. Now what?

As traffic flows move from brick-and-mortar storefronts to online locations, it is vital that you stake your claim online. And, as in real estate, there are still three keys: location, location, location.

If you build it, they will come no longer works. With well over 110 million individual websites competing for people’s attention, you need a plan, and some help, to be consistently found by the audience you most care about. One path to success is Search Engine Optimization, a collection of techniques that agencies can implement to give your website, and your marketing, the tools to succeed.Read full post...