The Importance of Storytelling
The 2016 Olympics are now history and for a short time this summer we were witness to amazing athletic feats demonstrating perseverance, competitiveness, national pride, raw talent, strength, agility, beauty and grace. Always a marketer, I will remember these Olympics for the athletic achievements of the individuals and teams that competed, and their stories, both on and off the field.
That brings me to the power of storytelling in marketing communications—stories appeal to people and are often more easily remembered than facts.Read full post...