Congratulations. Your organization’s leaders have decided to establish a new positioning statement, brand platform, externally facing mission statement and even a new slogan. And they want you to come up with concepts and copy to get the message out. Now what?

Before you jump in head first, put together a work plan to collect marketplace research in order to create a brand platform and strategy that will support your organization’s suite of current and future products and services.Read full post...

The AB&C group celebrating at the ADDYs party.

As a result of our creative work with several valued clients, we were recently honored with seven local American Advertising Awards, widely known as the ADDYs. The competition, hosted earlier in March by the Philly Ad Club, annually attracts thousands of entries from top agencies of the Greater Philadelphia area. Considered the most prestigious awards of the region, the ADDYs inspire some of the industry’s most creative work and honor excellence in advertising. AB&C was awarded two gold and five silver trophies for their work in various mediums, including print, radio, video and full campaign.Read full post...

Looking great atop the Lit Brothers Building! AB&C was proud to team up with Susan G. Komen Philadelphia to embrace thousands of people living, working and visiting Philadelphia in the hope and excitement of the 2016 Race for the Cure. Read full post...

David Brond

The Del-Mar-Va Council of the Boy Scouts of America (BSA) announced that David Brond, Vice President/Director of Account Services at Aloysius Butler & Clark, has been named to serve on the Council’s Executive Committee and Executive Board as Vice President of Marketing.Read full post...

Aloysius Butler & Clark, one of the region’s largest full-service marketing communications firms with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, today announced the acquisition of Davis Advertising Inc. of Bala Cynwyd, Pennsylvania. Davis was one of the first agencies in the country to specialize in recruitment marketing and is a leader in the industry.Read full post...

Facebook has heard its users’ feedback loud and clear. For years, the networking conglomerate has been receiving requests for a “Dislike” button in addition to the “Like” button (I submitted one of those requests). On February 24, after many months of user testing in a number of countries, Facebook delivered so much more than a “Dislike” button with its extravagant expressions options, “Reactions.”

The expressions are more or less an addition to the “Like” button, and people are excited about the upgrade. Read full post...

When co-branding makes sense the benefits can be high for all involved.

Let’s say you run a successful organization, and you’re asked to co-brand your business with another business. There are several good reasons for doing this, and a few things to consider to ensure you do it right.Read full post...

Twitter has introduced a new way to view your timeline by showing you tweets you’re “most likely to care about.

Companies use social media as a way to receive feedback, engage with consumers, and market new products or ideas. But they share a common challenge when communicating on such a content-rich platform: It’s hard to stand out.

Until now.Read full post...

Winter: It can be the most wonderful time of the year, but it can also be the most dangerous—especially on the road. AB&C works with the Delaware Office of Highway Safety (OHS) throughout the year to make drivers and pedestrians aware of the state’s laws along with the dangers of speeding, driving under the influence, distracted driving and the like. However, the holiday seasonRead full post...

Have you updated your marketing plan lately?

I’m here to say, it’s 2016 and marketing has changed. A lot. Marketing is no longer centered around your product, but your customer.

Now’s a good time to update your marketing plan (you have a marketing plan, right?). Make it your road map for this year’s marketing initiatives. Use it to set goals that you can check on from time to time—and say, “Oh, yeah, lookin’ good” or “Oh, sh*t, we’re totally off.” If you Google “marketing plan template,” you’ll find a standard outline consisting of about ten things you could include—like a SWOT analysis, USP and pricing strategies.Read full post...

What benefits working with a full-service agency can offer over a project shop.

In the end, designating an advertising Agency of Record (AOR) for your organization should be a decision based on the strategic, long-term marketing and communication needs of your stakeholders in your marketplace.

I know what you’re thinking. My conclusion may sound biased, since I am employed by a full-service ad agency, I can also offer this opinion from the perspective of a CMO with more than 25 years of experience from the client side in healthcare, higher education, and professional services institutions.Read full post...

How do you use social media in public relations? I’m not asking how you write a social media strategy for your clients, or how you adapt social messaging across different platforms, or how you’ve run a social contest, or how you’ve leveraged Periscope at an event. I’m asking if you, as a PR professional, are using these amazing tools to “PR your PR”—to gather research and information, and to develop relationships with and pitch journalists.Read full post...

What are your marketing resolutions for 2016?

The New Year gives us a clean slate and an opportunity to make resolutions to improve our lives. Typical goals and resolutions include losing weight, exercising more, improving finances, getting a new job or procrastinating less. Which, I’m sure we’ll all fully accomplish this year.

Yeah, right.

According to recent research published in the University of Scranton Journal of Clinical Psychology, while nearly 45 percent of us make New Year’s resolutions, only 8 percent actually keep them.Read full post...

Paul Pomeroy, Steve Merino, Justin Windheim, Scott Bille and Craig Brown touring the facility, beard nets and all.

Philadelphia, PA—Aloysius Butler & Clark has been selected by David Michael & Co. to be the sole agency that will support in-house marketing efforts. A leading flavor company, David Michael—known in the industry as DM Flavors—has a rich tradition of industry-leading ideas and innovations. AB&C—working together with the DM Flavors marketing team—will help to continue that tradition. David Michael chose AB&C for its depth of experience and proven capabilities through a variety of marketing tactics. The company will rely on AB&C’s abilities for everything from creative and digital to PR and social media.Read full post...

As a public relations professional working in the 21^st century, I am reminded every day about the importance of combining traditional tactics with (the ever-growing in popularity) practices from the wonderful world of technology. Social media, search engine optimization and big data analysis—to name a few—are not going away any time soon, but many of us in the marcom industry still have a lot to learn when it comes to integrating these strategies into our campaigns.

Recently, I’ve been taking advice from my friends in Hollywood. You might not believe it, but megastars like Justin Bieber and Taylor Swift have some genius marketing tricks up their sleeves. Let’s take a look at their most recent album launches.Read full post...