Will online marketing and social media kill the jumbotron?

Can mobile media compete with the jumbotron?
These days, it seems like everyone is asking whether something is about to kill something else: “Will html5 kill flash?” “Will the iPad kill Kindle?”
So, with tongue firmly in cheek, I thought, “I gotta get in on this killing spree.”
In my daily romp through my normal news sites, I stumbled upon an article about a guy named Fred Ehrhart who is taking advantage of online marketing’s incredible targeting capabilities to ask a question usually reserved for jumbotrons, billboards and banners being towed behind airplanes: “Will you marry me?” The ads are all long gone, but they directed his potential bride and anyone else who clicked to this landing page.Read full post...