Is Twitter dead? It shouldn’t matter.

Is Twitter dead?
Every once in a while you’ll see an article asking “Is Twitter Dead?” even suggesting that if you’ve been avoiding Twitter as part of a “non-strategy,” it may be paying off!
The problem with that perspective is that Twitter is not a strategy. It’s not even a tactic. It’s a channel!
The strategy (and ultimately your goal) is usually specific to your organization so it’s hard to discuss. But we can identify a general growing audience: people who create and consume information, wherever and whenever, with increased frequency, increased brevity and often with groups of people (as opposed to one other person).Read full post...