February 13, 2018
Observation

Key Takeaways for Women in Advertising

By Maria Antonelli, Andrea Ferrino, Elizabeth Gluck, Jennifer Harris, Lauren Bentley, Amanda Kalbrosky and Elizabeth Howarth

Earlier this month, the Philly Ad Club hosted its annual Women in Advertising event, where a panel of women in advertising and communications imparted their knowledge to a room of marketers (men and women). The panelists—each with a different personality and job description—shared how they successfully handled adversity throughout their careers and overcame self-doubt to achieve their goals.

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February 9, 2018
Press Release

Philly Ad Firm AB&C Shares the “Spoils” of Super Bowl Wager with Boston-Based Small Army in The Philadelphia Inquirer

Page-stopping Philly pride ad featuring an underdog Billy Penn “lovingly made by AB&C and begrudgingly paid for by Small Army.”

PHILADELPHIA, PA (February 9, 2018)—They say, “to the victor go the spoils.” But one Super Bowl bet victor, Philadelphia’s Aloysius Butler & Clark (AB&C), looks forward to sharing those benefits with the entire Delaware Valley community by running a dynamic ad in the February 9 edition of the Philadelphia Inquirer. The ad—which celebrates the Eagles victory and Philly pride—is the outcome of a Super Bowl bet the Philly agency made with the Boston-based agency, Small Army. As the winning Super Bowl city, AB&C earned the right to create the full-page black-and-white ad which is being paid for by Small Army. In the ad, AB&C embraced the Eagle’s ability to silence “non-believers” with what very well may be the first and only depiction of the iconic William Penn statue in full underdog mode.

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February 6, 2018
Press Release

AB&C Helps Client Win First Place at APTA 2018 Annual AdWheel Awards

WILMINGTON, Del. (February 6, 2018) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, helped their client, Delaware Transit Corporation – DART, earn first place for “Best Marketing and Communications to Increase Ridership or Sales – Comprehensive Campaign” at the American Public Transportation Association’s (APTA) 2018 AdWheel Awards for their innovative DART Beach Bus campaign.

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Social Media

2018 Social Media Shake-Up

A new year is upon us, and I, for one, am more excited than ever because 2018 seems to finally be the year that social media has a seat at the big kids’ table. Social is here to stay, so brands need to make sure they’re doing everything they can to kill it with their social strategy. Whether you are just getting a social team started or you’ve been at it for years, here are a few things you can do now to mix up your mindset.

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Strategy

How to Use Customer Testimonials to Improve Your B2B Marketing

Nobody has to tell you that the B2B sales cycle differs greatly from that of a B2C. For one, a B2B sale typically involves a much larger expense. It’s also a highly vetted decision, and not often an impulsive one. Specifiers, designers, engineers and choosy purchasing agents rarely rush to buy your product or service immediately after seeing an ad, direct mail or email.

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December 6, 2017
Observation

The Art of an Adequate Thank-You

The holidays always elicit a flashback to the one thing that wasn’t so “joyous” for me as a kid: the thank-you notes. Many of us had parents who made us write to everyone who gave us presents—and not just during the holidays either. For us kids, it was a chore. In retrospect, I now see that, for our parents, thank-you notes were a way to build stronger relationships.

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Strategy

Secrets of Successful Networking

As a managing director at AB&C, I often attend events on behalf of my firm, where I walk into a room and strike up a conversation with complete strangers, or give the opening remarks to a crowd of unfamiliar faces. Today, I get excited about these opportunities to promote our agency. But once upon a time, networking was an uncomfortable experience for me, characterized by nervous glances around the room, a sweaty brow and awkward silences.

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Recruitment Marketing

Need to Innovate? Diversify.

It’s one thing to claim a diverse workforce or patient population. It’s another thing to nurture a genuine culture of inclusion — one in which everyone feels welcomed and valued, one in which everyone can contribute to his or her fullest potential to achieve organizational objectives. This is where the rubber meets the road. Organizations that understand and address the unique perspectives held by their entire patient and employee population can gain significant ground.

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November 8, 2017
Press Release

AB&C Starts Autumn by Landing Three Prestigious New Clients

Agora Cyber Charter School, St. Peter’s Health and Delaware College of Art and Design turn to the Wilmington-based agency for a range of advertising and PR services.

WILMINGTON, Del. (Nov. 8, 2017) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, recently announced the addition of three new businesses to its client roster. New contracts with Agora Cyber Charter School in King of Prussia, Pennsylvania; St. Peter’s Health in Helena, Montana; and Delaware College of Art and Design (DCAD) in Wilmington, Delaware, continue the consistent path of growth and increasing client diversity that the agency has been on for the past several years.

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November 6, 2017
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