What Is Mindfulness?

The word itself is straightforward. Mindfulness suggests that the mind is full with what is happening around us, inside our bodies or with the task at hand. Yet finding that intensely present and aware mind is hardly an easy task. It seems that when we are doing one thing, our mind is already on to the next project.
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By Megan Egan, Dayna Hawco, Elizabeth Howarth, Paige Miller and Caity Smith

Earlier this month, the Philly Ad Club hosted its annual “Women in Advertising” event at the Courtyard Philadelphia Downtown. A panel composed of six successful women in advertising and communications imparted their knowledge to the female (and male) marketers in the room. The panelists—each with her own unique personality and job description—shared how they successfully handled adversity throughout their careers and overcame self-doubt to achieve their goals.

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Let’s pretend it’s 2010. Your friend asks, “Have you been listening to this podcast?” Everyone stares blankly at said individual because they’re thinking podcasts are those weird audio recordings that loners produce in their parents’ basement when they’re not crushing the high score in DDR at the local arcade.

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Twenty-four hours later, the dust is finally settling. This Super Bowl will, without a doubt, go down in the history books as one of the greatest games of all time. The dust is also settling on the Monday morning quarterback blitz of advertisers and creatives dissecting and ranking all our favorite ads.Read full post...

WILMINGTON, Del. (December 6, 2016)—AB&C (Aloysius Butler & Clark), one of the region’s largest full-service marketing communications agencies, emerged as a five-time winner at the 2016 MarCom Awards.Read full post...

Whether your organization is large or small, it can benefit from greater awareness, more leads and higher sales by unleashing the power of your employees to serve as business-building brand ambassadors. Your employees have their own network of friends and potential referrals with whom they can share your brand and marketing messages and stories. Employees can also act as emissaries on social media and provide a layer of authenticity and internal credibility that builds trust with your prospective and current customers.Read full post...

By Erin Mulrooney, Ashley Shuey and Megan Egan

No matter where you fall on the political spectrum, the 2016 presidential election has been entertaining, unconventional and thought-provoking, with much owed to online media—and social media in particular. And as we take a look at the election through the digital media lens, it begs the question: Does the trick to attaining the highest office in the land have anything to do with winning the battle on social media?Read full post...

Opening a brand-new hospital. Changing the name of a health system and physician group. Launching a new brand. Alone, each of these is a huge endeavor. But at Stamford Health, they did all three of these in the past year, and AB&C was up for the challenge.Read full post...

Founded in St. Paul, Minnesota, in 1976, Dungarvin is a national organization of privately owned companies that are dedicated to providing high-quality, community-based support to people with varying needs. Currently, Dungarvin employs over 4,000 people who provide support to more than 4,000 individuals across 14 states. Read full post...

WILMINGTON, Del. (October 4, 2016) — AB&C (Aloysius Butler & Clark), one of the region’s largest full-service marketing communications agencies, today announced its leadership-succession plan and a series of current and upcoming promotions.Read full post...

Have you ever wondered how your favorite foods get their mouthwatering, finger-licking, lip-smacking delicious taste? Well, wonder no more!Read full post...

WILMINGTON, Del. (September 12, 2016) — Sunoco Race Fuels, the largest manufacturer of racing gasoline in the world, launched a new website, www.sunocoracefuels.com, to make it easier to find Sunoco Race Fuels and get the latest news about Team Sunoco. Developed by Aloysius Butler & Clark, one of the region’s largest full-service marketing communications firms, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, the site addresses customers’ most frequently asked questions.Read full post...

As marketers, we’re pretty good at defining audience groups within our target market, identifying their pain points and developing messaging that addresses those points. On a good day, we even come up with unique messaging for each audience segment. But there’s one segment that most marketers forget, ignore or consider to be “not our problem”—existing customers.Read full post...

The 2016 Olympics are now history and for a short time this summer we were witness to amazing athletic feats demonstrating perseverance, competitiveness, national pride, raw talent, strength, agility, beauty and grace. Always a marketer, I will remember these Olympics for the athletic achievements of the individuals and teams that competed, and their stories, both on and off the field.

That brings me to the power of storytelling in marketing communications—stories appeal to people and are often more easily remembered than facts.Read full post...

If you asked anyone during the Opening Ceremonies of the 2016 Summer Olympic Games who would be the most talked about U.S. athlete come the end of the games, we can guarantee you no one would’ve answered Ryan Lochte.

Yet, even with Michael Phelps swimming his final Olympic event, winning more gold medals than any other athlete in history, the worldwide stage that is the Olympics belonged to Ryan Lochte. And as everyone knows, the curtain came down on that stage with international criticism, disgrace and controversy.
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