Wilmington, DE, March 12, 2012 — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, won bronze in the 27th Annual Educational Advertising Awards. The awards are sponsored by the Higher Education Marketing Report. AB&C received bronze for its work on Widener University’s Annual Report.
Wilmington, DE — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, received four awards at the Web Marketing Association’s 15th annual WebAward international competition. The awards were received on behalf of clients Abington Memorial Hospital, The Chester County Hospital and Health System (TCCH), and Underwood Memorial Hospital.
Wilmington, DE — Aloysius Butler & Clark (AB&C), a full-service communications firm, was honored with two awards at the 43rd annual Jersey Awards hosted by the New Jersey Advertising Club. The awards were won on behalf of AB&C’s clients, St. Joseph’s Children Hospital and UMDNJ-Robert Wood Johnson Medical School.
AB&C won gold (first place) for its work on St Joseph’s Children’s Hospital newspaper strip ad. The agency also earned a silver (second place) award for a full-page Monroe Announcement newspaper ad for UMDNJ-Robert Wood Johnson Medical Center
“These awards acknowledge the commitment our clients have to their brands and their trust in our partnership with them,” said John Hawkins, president and CEO of AB&C. “We are proud to work with these clients and share in the success these awards represent.”
The Jersey Awards are hosted annually on behalf of The New Jersey Advertising Club. The 43rd Annual Jersey Awards had more than 500 entries and honored 262 corporations, agencies, designers, and nonprofit groups for their successful work in marketing.
AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.
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Wilmington, DE — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, and its clients Abington Memorial Hospital and The Chester County Hospital and Health System, received Gold awards at the 28th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. Additionally, the two hospitals, as well as Holy Name Medical Center, won three Gold and one Bronze ASTER Award as published in the Marketing Healthcare Today magazine.
Celebrating the holidays with silver and golds!
AB&C was honored with four gold awards and one silver in the 35th Annual JASPER Awards competition. Sponsored by the Jersey Shore Public Relations and Advertising Association (JSPRAA), the competition drew more than 265 entries.
Our work with St. Joseph’s Healthcare System Children’s Hospital in Paterson, NJ, won gold for outdoor billboard advertising, print poster material and print brochure, and silver for magazine advertising. We also received a gold award for newspaper advertising created for Underwood Memorial Hospital, Woodbury, NJ, highlighting maternity care.
It’s always great to be recognized with our clients for our combined creative efforts. We’re happy to share this good news with you.
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Award-winning work
That’s why I’m happy to report that AB&C recently won 12 awards at the 2009 Aster Awards, a medical and healthcare marketing awards program. The awards —golds, silvers and bronzes — recognized creative work in direct mail, web design, television, collateral and print. Check it out for yourself.
One gold was for our design of the St. Joseph Hospital Website. St. Joe’s old website was packed with information, but you had to take the time to dig through it. And that was the problem — especially because the good people of Greater Nashua, western New Hampshire and northern Massachusetts — the hospital’s audience — are very tech-savvy and look to the Internet as their first source of medical information. So after we impressed St. Joe’s with unique micro-sites for some of their new campaigns, they decided it was well past time to overhaul their main website.Read full post...
Award-winning work
AB&C earned 11 awards, including a “Best in Show,” at the Twenty-Sixth Annual Healthcare Advertising Awards, the nation’s oldest and largest healthcare advertising awards competition, sponsored by Healthcare Marketing Report. Click to see the winning creative.
AB&C took top honors (the “Best in Show” award) for developing a Physician Recruitment Showcase Book on behalf of Geisinger Health System of Danville, Pennsylvania. Physician recruitment is challenging and highly competitive —particularly for Geisinger Health System, a renowned but remote health system in rural Pennsylvania. Recruitment branding has always represented Geisinger as a place where physicians are thought leaders and innovators — where they can be heard, do research, teach and pioneer revolutionary treatments and modalities.
Our idea was to create a showcase book that would capture the essence of the Geisinger physician experience. The book parallels scientific/technologic photography with quotes that aren’t so much inspirational as they are aspirational. We chose quotes from contemporary sources rather than “dead Greek guys.” Other photography captured the lifestyle of the physicians with captions that contrasted their leisure pastimes with their clinical pursuits. Response has been good — the piece has gotten high marks from physician candidates.
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