The Benefits of Selecting an Agency of Record
In the end, designating an advertising Agency of Record (AOR) for your organization should be a decision based on the strategic, long-term marketing and communication needs of your stakeholders in your marketplace.
I know what you’re thinking. My conclusion may sound biased, since I am employed by a full-service ad agency, I can also offer this opinion from the perspective of a CMO with more than 25 years of experience from the client side in healthcare, higher education, and professional services institutions.Read full post...