By David Brond and Kathleen Doyle

The world as we knew it has changed. This is also true across the entire landscape of higher education.

May 1 was National College Decision Day, the traditional deadline for high school seniors to pick their college or university. In 2020 unfortunately, thanks to the COVID-19 pandemic, this important decision has become more difficult than ever for students and parents. The pandemic is also having—and going to have—a profound impact on the future of institutions of higher learning across the country.Read full post...

All the best brand managers revise their messaging platforms to reflect changes in the market. They do this to remain relevant to their consumers and their markets.

Now is the time for healthcare marketers to look at their positioning and message platforms to determine if they need revisions. During this pandemic, two competing images of healthcare providers have emerged: With their position as defenders of the community’s health restored, and their willingness to risk their lives to help others, healthcare providers are seen as heroes and valuable community resources. But the fact that they were overwhelmed by the number, severity and supply needs of COVID-19 patients creates a different perception.Read full post...

Amid the current coronavirus situation, some organizations may be tempted to implement a “wait and see” approach to marcom. However, now is not the time to cut branding or market research efforts. For healthcare organizations there is an obvious need to focus short-term priorities on the Coronavirus pandemic and its day-to-day impact on human and financial resources, operations, patient care and safety. Read full post...

It’s in the news every day. This pandemic is crippling some hospitals’ resources, while others are ready and waiting. But all hospitals have stopped elective procedures and are experiencing that impact on their revenue. Some have even been forced to furlough employees and staff. But what can we as marketers do to help?

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We’ve heard a lot about the importance of thanking essential workers during this pandemic. At AB&C, we’d like to make this a little easier for you. We have designed a series of posters/ads that we will customize for you to use as a print ad or as a poster displayed in your hospitals.

We will personalize any of the designs with your logo and color palette—and even resize them—at no cost to you. It’s the least we can do to thank you and your employees for all that they’re doing for your community and our country.
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Healthcare organizations have become pretty marketing savvy over the past several years. They tend to excel in having a strong brand promise, backed up by people-focused missions, visions and values. People entering the industry—especially those in direct clinical care roles—tend to be extremely mission-driven. They want to help and serve others. And that’s what they do every day.
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Healthcare SEM in the midst of a pandemic.

One thing that we can depend on is change. It’s a constant. But the massive change we’ve experienced over the past two weeks has been unsettling. Marketers are beginning to second-guess all their marketing strategies. Many are fielding nervous questions from executive teams and wondering if they should put a hold on their advertising budgets—or scrap their digital marketing completely.

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WILMINGTON, Del. — March 26, 2020 — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, emerged as a four-time winner at the 2019-2020 Philadelphia Metro American Advertising Awards, also known as the ADDYs. Sponsored by the American Advertising Federation, the ADDY Awards honor excellence in advertising.

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By Lenny Prosser, Account Services Intern

As a recent college graduate, I often reflect on the lessons I’ve learned over the past 3 1/2 years. Aside from the many lectures I’ve sat through, late hours studying in the library and weekends spent with friends, I have one major takeaway: the value of relationships.

Agency teams up with DoubleStar, Inc. to offer nursing managers and recruiters an unprecedented online tool for assessing the cost of staffing vacancies, identifying areas for savings and formulating strategies to support profitability.

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Acquisition turns AB&C into the largest full-service independent marketing communications agency in the Delaware Valley.

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After 18 years, the unemployment scales have finally tipped, and we’re seeing more available jobs than unemployed individuals. According to the Wall Street Journal’s Eric Morath, “U.S. job openings rose to 6.7 million at the end of April [2018], compared with the 6.3 million Americans who were unemployed.” It’s the first time this has happened since the U.S. Department of Labor began keeping records of such statistics in 2000.

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WILMINGTON, Del. — Nov. 8, 2018 — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, was awarded 17 MarCom Awards in the 2018 competition, including eight Platinum and five Gold awards.

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While many healthcare providers have been late adopters of digital marketing (as compared to other industries), it is fair to say that, as of 2018 it is now a cornerstone of most healthcare marketing programs. And that prominence comes from success and lessons learned—some good, some not so good—about both general and digital marketing.

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Marketing dashboards are an essential deliverable for any marketing team. Senior leaders want to know what they are getting for their investment in marketing, and how marketing will advance their strategic plan. And for marketers, it is important to document how effective you were in achieving your stated goals. So, where to begin?

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