On July 5, Meta launched its Twitter competitor: Threads, an Instagram App. Appearing in the App Store a day ahead of the announced launch date, Threads attracted at least 10 million signups—including celebrities, brands and political figures—within seven hours of launch, according to Meta.Read full post...

This year, AB&C wanted to experiment with a concept truer to the agency experience by creating a new social media intern team in addition to our traditional interns. By collaborating hands-on in a true team setting, interns get a fresh and exciting portrayal of what agency life is really like. Read full post...

Aggressive growth and new workplace model have paved the way for AB&C’s new location with open, modern office space.

WILMINGTON, Del. (May 18, 2023) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, recently transitioned from their previous Wilmington, Delaware headquarters at 819 N. Washington Street to a modern office on the third floor of Courthouse Square, located at 600 N. King Street. AB&C’s new Delaware home is nearly 10,000 square feet and integrates features that foster optimal connectivity and productivity in today’s hybrid work model and provides the flexibility needed to accommodate the agency’s continued growth.Read full post...

Stand-out creative helps generate thousands of new memberships in January, blowing campaign goal “out of the water.”

WILMINGTON, DE (March 6, 2023) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, recently teamed up with Adventure Aquarium to help thousands of area families and individuals reap the benefits of membership at the Camden, NJ educational and entertainment attraction. AB&C put its award-winning creative talents to use to focus attention on, and create urgency for, a limited-time membership sale. At the end of the 25-day campaign, the marketing strategies and execution exceeded the Adventure Aquarium’s goal by more than 66%. All told, the campaign also exceeded the Aquarium’s anticipated revenue by more than 85%.

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Food insecurity is a global problem, and it’s even more apparent during the holiday season. Millions of people around the globe do not have access to fresh fruit or vegetables. So this year, we are making donations to several food banks in your name. Read full post...

WILMINGTON, Del. (Sept. 21, 2022) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, today announced that CEO Tom McGivney will be retiring on Sept. 30, 2022. In addition, AB&C is implementing several leadership changes to ensure a seamless transition after McGivney’s departure, as well as to support the projected short- and long-term growth of the agency.

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Over 6,000 square feet of office space demonstrates agency’s commitment to the city and meeting staff needs for working in the “new normal.”Read full post...

Agencies immediately demonstrate the creative power of their collaboration by leveraging the Cameo platform to spread the news.

WILMINGTON, Del. (April 20, 2022) — Aloysius Butler & Clark (AB&C), a full-service marketing communications agency, today announced the acquisition of Mangos, an agency based in Conshohocken, Pennsylvania, best known for its strategic planning, branding and advertising. The acquisition will make AB&C one of the largest full-service independent marketing communications agencies in the Region. AB&C and Mangos, two of the longest-standing independent agencies in the Delaware Valley, are excited to unite under a single mission to apply elevated strategic and creative thinking to deliver on a commitment to produce exceptional results that exceed client expectations.Read full post...

WILMINGTON, Del., March 26, 2020—Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, emerged as an 11-time winner at the 38^th Annual Healthcare Advertising Awards. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.Read full post...

Most of the marketing world is based on precedents. We base our metrics and budgets on prior years’ results. We schedule the same way — peak season and off-season, planning time, production time, media buying — it’s mostly based on what we did last year.
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In January 2016, I wrote a blog titled “Four Marketing Resolutions for 2016.” I cited research identifying that “people who write down their specific resolutions are 10 times more likely to attain their goals than people who don’t make specific resolutions.”[1] So I made my marketing resolutions public:
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At 11:59 p.m. on December 31, 2019, the ball started dropping and decided to make a year of it. Like everyone else, I wish I could close the lid to this dumpster fire, but there are some things even a trash fire can illuminate. And those are the things that I never want to lose sight of. So right now, I’m taking stock of what I want to stick.
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By David Brond, Elizabeth Cohen and Linda McAleer

Multiple articles have been written about the important role parents play in their child’s college decision. Most higher education marketers and enrollment professionals agree that a parent’s powerful influence in guiding high school students throughout the college application and admission process is often unmatched by any other person.
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Current COVID-19 trends indicate that we are on the other side of the peak in most places in the U.S. States have lifted stay-at-home orders, and we’re all starting to experience what our new normal looks like. This means that while critical care units and emergency departments are still treating COVID-19 patients every day, the numbers have decreased.Read full post...

Communicating that it is safe to get preventative care such as mammograms is essential to getting healthcare kick-started. With the advent of consumerism and the preponderance of healthcare information, we now have an “army” of informed healthcare consumers in our country. Where have they been during this pandemic? What happened to preventative medicine or annual medical procedures/treatments?Read full post...