Greater Philadelphia Region Local Tourism Survey 2023

As the world slowly but surely starts to open up again, travel enthusiasts everywhere are itching to get out and explore their own backyard. Whether it’s a day trip to a nearby county or a weekend getaway to a city, the concept of being a “local tourist” has never been more appealing. In fact, according to a recent survey of 500 people living in the Philadelphia region, 77% of people said that “traveling with their family or a group” was the best thing about being a local tourist.1

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Local Tourism 2023 Survey

AB&C recently conducted a survey of consumers in the five-county Philadelphia region, Southern New Jersey and Northern Delaware. The survey covered topics including upcoming local travel plans and preferences, anticipated day and overnight trips, key catalysts for deciding to visit new places, as well as preferred media for learning about destinations and attractions. Below is a preview of the survey that was shared at the Philadelphia Business Journal’s “Tourism Turning Point: Growing the Philadelphia Region’s Travel Market” seminar. (Note: A detailed analysis of survey results will follow in the weeks ahead).

View a preview of the report (PDF, 1MB)

March 6, 2023

Aloysius Butler & Clark Collaborates with Adventure Aquarium in “BIG” Membership Drive Marketing Campaign

Stand-out creative helps generate thousands of new memberships in January, blowing campaign goal “out of the water.”

WILMINGTON, DE (March 6, 2023) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, recently teamed up with Adventure Aquarium to help thousands of area families and individuals reap the benefits of membership at the Camden, NJ educational and entertainment attraction. AB&C put its award-winning creative talents to use to focus attention on, and create urgency for, a limited-time membership sale. At the end of the 25-day campaign, the marketing strategies and execution exceeded the Adventure Aquarium’s goal by more than 66%. All told, the campaign also exceeded the Aquarium’s anticipated revenue by more than 85%.

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December 21, 2022
September 27, 2022

Aloysius Butler & Clark Announces Leadership Changes, Including Retirement of CEO Tom McGivney

WILMINGTON, Del. (Sept. 21, 2022) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, today announced that CEO Tom McGivney will be retiring on Sept. 30, 2022. In addition, AB&C is implementing several leadership changes to ensure a seamless transition after McGivney’s departure, as well as to support the projected short- and long-term growth of the agency.

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June 20, 2022
April 19, 2022

Aloysius Butler & Clark Acquires Mangos, Creating One of the Largest Full-Service Independent Marketing Communications Agencies in the Region

Agencies immediately demonstrate the creative power of their collaboration by leveraging the Cameo platform to spread the news.

WILMINGTON, Del. (April 20, 2022) — Aloysius Butler & Clark (AB&C), a full-service marketing communications agency, today announced the acquisition of Mangos, an agency based in Conshohocken, Pennsylvania, best known for its strategic planning, branding and advertising. The acquisition will make AB&C one of the largest full-service independent marketing communications agencies in the Region. AB&C and Mangos, two of the longest-standing independent agencies in the Delaware Valley, are excited to unite under a single mission to apply elevated strategic and creative thinking to deliver on a commitment to produce exceptional results that exceed client expectations.Read full post...

Consumer Travel Survey Finds 78% of Individuals Likely to Travel in 2022

Research provides insights on attitudes and preferences for future travel.

More than three-quarters (78%) of travelers from Greater Philadelphia are very or somewhat likely to travel in 2022, with 69% stating they are likely to visit a regional destination within 250 miles of their home. This data comes from a travel survey of 200 consumers living within 80 miles of Philadelphia. AB&C conducted the survey in January 2022, using Pollfish, a national quantitative online survey platform.Read full post...

Is The Cautious Traveler a New Market Segment?

A couple months ago, I went to Phoenix on a business trip. While there, I went to several restaurants. At many of them, it seemed as if the pandemic didn’t exist. People were welcome without masks, often without the familiar request to wear a mask until you get to your table. Yet, in one restaurant we visited, guests were turned away if they couldn’t produce a vaccination card—even in a private area of the restaurant, as well as in outdoor seating.Read full post...

November 19, 2021

AB&C Wins Eleven Healthcare Awards

WILMINGTON, Del., March 26, 2020Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, emerged as an 11-time winner at the 38th Annual Healthcare Advertising Awards. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.Read full post...

Yes, you’re in competition. With the couch.

Think of a food court on the ground floor of a commercial building. At lunchtime, all the people who work in the offices upstairs are going to want to have lunch somewhere. And if you’re one of the businesses in the food court, you probably spend your nights dreaming of ways to outdo your neighbors to win those customers.Read full post...

Four UPDATED Marketing Resolutions for 2021

In January 2016, I wrote a blog titled “Four Marketing Resolutions for 2016.” I cited research identifying that “people who write down their specific resolutions are 10 times more likely to attain their goals than people who don’t make specific resolutions.”[1] So I made my marketing resolutions public:
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